Webbiquity

JUNE 15, 2010

While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Building the logic behind the nurturing process is the hard part.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Online Marketing Institute

DECEMBER 23, 2010

In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. In short, they’ve positioned themselves as experts in digital marketing and become a valuable resource for their target audience on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling. Reddit - Reddit is similar to Digg.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

NOVEMBER 10, 2010

You can send a small delegation to a trade show to evaluate the potential for a big booth next year. Follow your target customers. You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. Social media is different, however. Ask lots of questions. Share this on Bebo.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

FEBRUARY 21, 2011

However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs,&# Mike Hotz details three strategies—such as organic list building through trade shows, social media, QR codes and offline venues—for building a large and relevant house email list. Share this on Bebo.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100