Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on Reddit.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

DECEMBER 10, 2009

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers. zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg CMO Stats Tagging 100

Buzz Marketing for Technology

JULY 21, 2008

Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates. Â Studies and papers on IO Â . Study that attempts to estimate how much new information is created each year. The role of contextual clues in the creation of information overload (pdf) - Study focuses on IO due to email.

Resources 100

Resources Product RSS Digg 100

Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Are you regularly reporting out case studies that provide proof of what works for real people? testimonials. analyst support. proof points&#.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Tweet This! Share this on Facebook. Share this on Reddit.

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. I would love to know. Email this to a friend?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. I would love to know. Email this to a friend?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

JULY 5, 2011

I like to cite studies whenever I write about a concept, to prove my point. They focus on human values and the impact a decision will have on the individuals involved. A feeler will think about a situation by throwing herself into it and getting the “inside” perspective. But my readers aren’t all like me! Blog this on Blogger.

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

MAY 9, 2011

I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. It doesn’t draw you in to want to know more. What do you think? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Positive , relief from a problem, benefits, imagine a better future. Neutral , rational, logical, analysis of facts. Curiosity , desire , imagination.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. But I also hear all the horror stories about the customer who they ignored and it got worse. Tweet This!

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

B2B Memes

MARCH 19, 2010

A 2008 study looked at the best times and days to publish content. .&# Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. She continued: Photo by MotleyPixel. However, a closer look at the article changed the picture.

Promotion 100

Promotion Digg Twitter Tagging 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook. Share this on Reddit.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

APRIL 7, 2010

Kevin Lee reports on a study showing that search increases brand awareness by 6% or more, and points out that, because PPC search marketers pay only for the click, the lift in branding due to the sponsored link is free. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. by Search Engine Journal.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing iProspect 100

Buzz Marketing for Technology

MARCH 30, 2010

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

MAY 10, 2010

In the case of a remote sales team, you could substitute a video tour of your offices or use client case studies or video testimonials that reinforce your intended messaging. For that reason, your salespeople should take prospects to visit your company’s website at a suitable time in the sales process. Share this on del.icio.us.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Writing on the Web

NOVEMBER 15, 2010

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. A similar hierarchy of emotional values exists. As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Convince & Convert

JANUARY 11, 2011

Should you care more about Digg submission than about comments? Perhaps the best study on the subject – from GroupM in 2009 – found that consumers exposed to a brand in social media are subsequently 2.8 By no means perfect, but much more illustrative than follower counts. Are tweets more important than Facebook shares?

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Scoring 100

Writing on the Web

JULY 20, 2010

Milana came to this country from the Ukraine, to study music. She has a talented ability to create and sell popular information products, membership programs and telesummits. If you don’t know her yet, be sure to visit Milana.com. Even though English is her second language (or maybe 3rd or 4th?), Share this on Bebo. Post on Google Buzz.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Good question… and no easy answer… well, except for one which I’m going to share with you here! Hire an SEO person to do some optimization for your web content (expensive).

Optimization 100

Optimization Digg SEO Buzz 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Share this on Bebo. Blog this on Blogger. Add this link to Box.net.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Webbiquity

JUNE 30, 2010

They study the bigger picture, keep up on trends, understand their customers’ issues and enjoy learning and sharing industry knowledge. To make a blog really worthwhile—to join that elite 0.08% of successful blogs—requires (at least) the following six characteristics. This is what makes a blog not just informative, but interesting.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King. Check out the Webbiquity bookstore. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. I had a lot more clarity about what my business does, and it needed to be reflected on the site (the case studies are a great add). **The

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

JANUARY 10, 2010

Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%. Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. Share this on del.icio.us. Post this on Diigo. Tweet This!

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&# Need Content? Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Writing on the Web

OCTOBER 28, 2010

We can learn a lot from evolutionary studies. There are many theories about what motivates behaviors, but I like this Four Drive theory because it is based on studies of primitive man, primitive societies, and the evolution of brain functioning over the last 100,000 years. Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Google 100

Webbiquity

DECEMBER 1, 2010

The study also found that direct mail was judged as a low-effectiveness tactic. As B2B marketers become more mature with their social marketing practices, their perceptions on the effectiveness of this tactic will improve.&#. Again, you can download the free executive summary or purchase the full report to get all the details.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

MAY 18, 2010

One example is Social Media Metrics , a tools which “allows you to see social media and link bait statistics for your specific pages.&#. Is Yahoo Analytics Better than Google’s? by ECommerce Guide. Some are easy (e.g. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share this on Mixx.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

JANUARY 28, 2011

Case Study: Improving Low Quality Score Accounts by PPC Hero. A practical, real-world case study that steps through four key areas for improving quality scores: tightly-focused ad groups, relevant landing pages, using keywords in ad copy, and taking advantage of all keyword match types. Share this on Bebo. Share this on del.icio.us.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. A recent Cone Inc.’s Nearly all participants — 93 percent — believe all companies should have a presence in social media. Stay tuned to this blog for more updates and to see how we are doing that!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Webbiquity

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Traditionally, customer case studies, PR and analyst relations have filled this role.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

SEPTEMBER 1, 2010

In studies, participants deny that emotional context influences their decisions because they aren’t consciously aware of them. A reader, or decision maker, is less able to be reflective about the reasons for their choices. What can you do to raise the level of feeling in your writing? Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JULY 22, 2010

Don’t study how others write, or how books should be written: It’s more important to just get started, get your stories going. Don’t follow your English teachers’ rules: Don’t get hung up on grammar. Write and worry later about the rules, or get someone else to do that. Share this on Bebo. Blog this on Blogger.

Creativity 100

Creativity Tips Ning Digg 100

Optinmonster

MAY 16, 2023

In fact, a study by Backlinko found that websites with a high number of backlinks tend to rank higher in search results. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites. Search engines, like Google, value these endorsements and use them as an SEO ranking factor.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77