Buzz Marketing for Technology

JULY 14, 2008

Storytelling. Someone has hacked my Skype account » 14/07/08 | Whats real work at your work? and one of the participants hit the nail on the head, "we have our real work and then everything else is an add on.". So if knowledge practices are not defined as real work then you will face an uphill battle.

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Buzz Marketing for Technology

JULY 2, 2008

Storytelling. 2/07/08 | Matt Moore facilitates a discussion on story work with Madelyn Blair and me. Filed in Narrative , Storytelling. This morning Madelyn and I met Matt Moore on Skype to chat about story work. 06:00 - Shawn distinguishes between storylistening & storytelling. Sensemaking. Social networks.

Work Management 100

Work Management Skype Digg Storytelling 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. It’s easy to share client experiences and stories about the work you do. The best way to gain attention and engage readers is through storytelling.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 11, 2010

In other words, a company’s brand works when: They develop a distinct brand personality. So narrative doesn’t have to be contained in stories, although they also work to engage readers emotionally. They repeatedly use personality to establish associations with positive emotions. Blog this on Blogger. Share this on Facebook.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. You can’t write good stories that inspire without working on the stories you tell yourself, about your work, about your business. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

AUGUST 12, 2010

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. In 2004 I had been working online for 5 years, doing okay, but not really. I was completely baffled by html coding and working on the web was a lot more complicated than it is today.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. How does this content apply to the work you do with your clients?

Content Marketing 100

Content Marketing Work Management Digg Content 100