Webbiquity

APRIL 20, 2010

Make Email and Social Media Work Together: Interview with Sergio Balegno by MarketingSherpa. On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Post this on Diigo.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Writing on the Web

MARCH 17, 2011

I’ve been spending more than 20 minutes with each person, and I’m loving it. I learn more about my client’s work and their content marketing needs. I’ve worked with other professionals who cringe at the idea of even answering questions from prospects… because that would be giving away free consulting.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

DECEMBER 15, 2010

Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). What are your online reading habits, blogs, websites, articles, videos, podcasts?

Ning 100

Ning Digg RSS Aggregators 100

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

NOVEMBER 1, 2010

But it’s also a good chart for anyone working with a V.A. The most important thing is to get results from your blogging efforts and if you’re spending too much time on the linking and formatting, maybe it’s time to find help. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

But very few marketers spend any time at all clarifying their world view. My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you. Most people struggle with it.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

JUNE 30, 2010

I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention. Are you over weight in Acquisition? One great spot to invest in is Social Support. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Writing on the Web

SEPTEMBER 7, 2010

Remember, your target audience determines where you should be and how you spend your time. If your target audience spends their day on Twitter, then that’s where you should be engaging with them. This will tell you where you should be spending your time. Will your business fall in the water if you don’t?

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

DECEMBER 16, 2010

How do you check your online marketing to see where it’s working, where it needs improvement? This always helps me see where I need to spend my energy and time to improve next year’s results. Do you show some personality and faces of the people who work with you? Are you credible and perceived as trustworthy ?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 2, 2010

Blog writing for other clients is time consuming work, since I’ll spend at least an hour to two hours a day reading, preparing, writing, publishing and monitoring each client’s blog. Until I get to know them better, I don’t have good handle on the way they talk. I also optimize it for search engines , and check stats.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Webbiquity

MAY 4, 2010

It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day. How can you avoid that fate and build an audience more quickly? SEO the blog. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. And, a lot of work. gotomeeting.com/join/437338718.

Rules 100

Rules Content Digg Press 100

Writing on the Web

FEBRUARY 7, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. Maximize your work efforts, so you can spend time with your family and pursuing leisure activities.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

JUNE 29, 2010

I know it’s completely changed my life and the way I work. But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. More work, more results, neither? I’m curious.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Think about it. Blog this on Blogger. Share this on del.icio.us.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Webbiquity

AUGUST 18, 2010

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. People are reluctant to add anything more to their frenetic schedules, least of all spending time listening to a sales pitch. The next day you get up and do it all over again.&#. Share this on Bebo.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

JULY 22, 2010

If someone says it’s stupid, it just might work… Don’t follow your writer’s group advice: Other authors will tell you to only write what you know about. Don’t do any housework, just spend time writing. Sometimes I call an idea stupid just because it’s too far-fetched to be believable.

Creativity 100

Creativity Tips Ning Digg 100

Writing on the Web

SEPTEMBER 20, 2010

I know this seems so common sense it’s not worth spending time on, but trust me, the time you take to write down a few notes on each of these things will be well worth it. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while.

Buzz 100

Buzz Content Digg Rules 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How do the new keyword targeting options work? Google Instant) and changes within AdWords itself. When should you use the AdWords Editor?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Writing on the Web

AUGUST 12, 2010

In 2004 I had been working online for 5 years, doing okay, but not really. I was completely baffled by html coding and working on the web was a lot more complicated than it is today. If you have already created content, I can turn it into blog posts, articles, ebooks and make it work for growing your business.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Webbiquity

APRIL 27, 2010

The report notes that “the question of whether social media works has dropped off the charts completely.&# More than half (56%) of respondents said they spend six hours or more per week on social media marketing, with 30% spending 11 hours or more and 12% spending more than half of their time with social media.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Writing on the Web

JULY 27, 2010

At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. Can you take a look?&#.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Webbiquity

APRIL 26, 2010

Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. Web Strategy in 2010 by baekdal.com. A CMO’s guide to picking the right market research by iMedia Connection. A thought-provoking post on the true impact (smaller than you may think?)

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

JANUARY 4, 2010

Contains some off-color language and sexual references, so be careful watching this at work, but it’s very funny. Some of the images and language are a tad risqué, so be careful with this one at work. The Peanuts gang strives dysfunctionally to design an agency holiday greeting card in this clever and outrageous spoof.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Buzz Marketing for Technology

JUNE 30, 2008

What does a company get out of its employees spending half their day using an email program? Beth Kanter suggests that we "Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!" Heres a wrapup of a number of the blog posts: Merlin Mann asks the question â??

Research 100

Research Digg RSS Startups 100

Biznology

DECEMBER 4, 2012

No matter how many hours I spend at the Java Shack or Peregrine Espresso, I am just a customer. I chose a database-backed web application instead of a flash-based or flat file site for several reasons, all of which had to do with making my online brand identity work as hard for me as possible. Image via CrunchBase.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Convince & Convert

MARCH 4, 2016

Spend some time browsing infographic directories such as Nerdgraph and Visual.ly , analyze the styles of infographics on display, and you’re sure to come up with some ideas. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Trending Topics. Repurpose Old Content. Thinking Visually.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Writing on the Web

JULY 5, 2010

But something happened at school and at work that turned the pleasure of communication into hard labor, for both writers and readers. You’ll also need to apply what works in conversation to your writing. You’ve just added what works in conversation to make your writing, easier, faster and friendlier. Share this on Bebo.

Ning 100

Ning Digg Buzz Blogger 100

Webbiquity

FEBRUARY 2, 2011

59% of marketers increased spending on content last year, while just 7% cut that area. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation. Content Marketing Strategy and Tactics.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JULY 28, 2010

Author Dave Evans ( @evansdave ) once worked as a systems analyst for the Voyager deep space exploration program with the Jet Propulsion Laboratories/NASA. Yes, this really is rocket science. For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&#

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. We only hire people whom we believe are interested in working this way." This can be tricky, since star recruiters are accustomed to working by themselves. Comments Digg This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

APRIL 10, 2017

For someone like me who spends a considerable amount of time scanning the web for shareable content, a reader like Feedly is a must.” Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” ” — Rebekah Radice. Pricing: free.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Biznology

FEBRUARY 5, 2013

One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Well, you should, because you can’t expect someone who’s doing an initial reconnaissance of your work and services to necessarily remember to come back later when they’re to take the leap and hire someone. Social media is a trap.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Online Marketing Institute

NOVEMBER 1, 2010

In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?" Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40