Buzz Marketing for Technology

JANUARY 5, 2010

Social media has forever changed the balance of nature in favor of the customer. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. Remember this is the year that social starts to transform other areas of your organization! Tweet This!

Service 100

Service BtoB Digg Amazon 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Everyday I provide support on the social web to customers. Share this on Reddit.

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

OCTOBER 20, 2010

At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). My favorite is Levis use of the Like button to create a social shopping experience. In fact if Google’s mission is to “index the worlds information” perhaps Facebook’s mission is to “Socialize the worlds information!” (but

Digg 100

Digg Buzz Content Lead Nurturing 100

Webbiquity

OCTOBER 20, 2010

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. But Twitter is a social tool, not a broadcasting medium. Retweeting is a key part of the social interaction on Twitter. Do they ask questions?

Twitter 100

Twitter Broadcasting Digg Social Media 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. And perhaps these two things have something in common.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

KoMarketing Associates

OCTOBER 18, 2007

Heading from NYC last night, I started thinking about what I would tell the rest of my colleagues as it relates to how and what was learned from SMX Social Media. No one gave me the social media “quick fix” idea that I thought would be worth risking my profile or IP getting banned in respective communities.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

Parse.ly

SEPTEMBER 5, 2019

News aggregators fall into what’s known as the “other” referral category (that is, any external referrer that’s neither search nor social). Seeing the increase in traffic generated from aggregator apps from Asia in our network brings up an interesting point in market saturation and adoption. Explicit vs. implicit aggregation.

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Buzz Marketing for Technology

MARCH 4, 2009

And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. But the stat that really scares me is User Generated Content has surpassed that of publisher content – so now we marketers and publishers are “white noise” to their Content.

Digg 100

Digg Blogger Inbound Marketing Stats 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. StumbleUpon : Connect to other users through common interests. Digg : Delve into this library of articles on almost every topic. What does the site’s main user base entail?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

MAY 18, 2010

Frequent best-of contributor Ron Jones provides an excellent introduction to Google Analytics for newbies, and even intermediate users may learn something new here. 6 Tools Every Google Analytics User Should Have by ROI Revolution. 100 Ways To Measure Social Media by MediaPost Social Media Insider. Some are easy (e.g.

Analytics 100

Analytics Tools Best Practices Adwords 100

Buzz Marketing for Technology

APRIL 6, 2010

As you may know Facebook’s Project Titan is about to unveil 400 million plus POP/IMAP access emails to all their users and they also plan on enabling Facebook Pages for this same type of access. to learn more see my blog post on generating a buyer persona with Facebook ). Share this on del.icio.us. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. A data-driven approach is crucial for understanding users and making informed improvements.

Product 52

Product Lead Ranking A/B testing Sample 52

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform? Share this on Linkedin.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start with web presence optimization?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start with web presence optimization?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# With the emergence of social media as a marketing tool, that sentiment is arguably even more true today.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JANUARY 15, 2010

But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. Prospects can ask questions, within or beyond their social networks. No wonder sales groups are among the heaviest corporate users of social media. DBXNT74M6AKY.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Buzz Marketing for Technology

JULY 24, 2008

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world. Tech specs for Macintosh users: OS X 10.4.8

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Biznology

OCTOBER 11, 2010

awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. In the early days of Web 2.0 Online content creators are well-served today.

Curation 80

Curation Web 2.0 Digg Barriers 80

Webbiquity

FEBRUARY 23, 2010

How do blogging and other “real time&# activities like social media posting affect Google search results? Which highly successful blogs should you emulate, and what can you learn from them? What common blogging mistakes should you avoid? 5 outstanding corporate blogs by iMedia Connection. Still wondering what to write about?

Business Blogging 100

Business Blogging Tips Business Best Practices 100

B2B Marketing Savvy

JULY 27, 2009

Read time = 2 minutes) For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots. This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Read time = 2 minutes) For me – getting a handle on the “social media” marketing landscape is easier if I simply connect the new stuff to my trusted, old and faithful outbound and marketing roots. This will be way to simplistic for some, but hopefully a way to lessen the confusion, for others.

Social Media 40

Social Media Digg PR Media 40

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. The “science&# of marketing automation / demand generation is well-established and readily available. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Social Media Takes Time.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JANUARY 10, 2010

How exactly did Dell generate so much revenue by Twittering? Sanity check: The four stages of a typical Twitter user by TechRepublic. by Social Media Today. million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter. Tweet This!

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Convince & Convert

MARCH 4, 2016

So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Never underestimate the power of social proof. Social Media.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do.

Social Media 100

Social Media Communities Wiki Work Management 100

LeadSquared

MAY 9, 2013

Heads up for all you advanced users; this post is meant for WordPress newbies. Social Sharing Buttons Plugin Socialize , Slick Social Share Buttons 6. Social Profiles Plugin Easy Social Icon 7. It helps the beginners, and advanced users alike. v) A Social Sharing Buttons Plugin.

Digg 52

Digg Marketing Analytics Tools SEO Lead Scoring 52

LeadSquared

MAY 2, 2013

A small map locates the search according to the keywords users have punched in. Here are 5 lead generation websites in India for local businesses. It enhances your business’ visibility on the web, social networking and investor connections. Users/customers know of your new launches, products /services.

Startups 52

Startups Marketing Websites Curation Ideal Customer Profiles 52

SnapApp

SEPTEMBER 12, 2011

Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. Viral lift begins with someone choosing to share your content with their social network. You can create your own custom tweet text to be shared by your users. viral marketing.??

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. HOW – How can you deploy social media tactics for measurable success? Do you have a buyer persona? Build a community.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48