Digital B2B Marketing
MAY 1, 2012
Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media.
Digital B2B Marketing
MARCH 25, 2011
In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Like the media companies of old, these marketers will find curation isn’t only sharing content.
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Digital B2B Marketing
MARCH 27, 2011
Marketers want the deeper connection the words like and follow imply but have lost as social collections have replaced true social connections. I saw this weekend’s #usblogs challenge on social media and social good, and it clicked. Likely, not many (or you need some better friends). Adopt a Cause.
Digital B2B Marketing
APRIL 4, 2011
It has a lot in common with your corporate social media program. Want to make your social media program deliver big-time results? Whether it needs more attention, budget or autonomy, give your social media program the space it needs to flourish. That corner of your yard dedicated to growing edibles.
Digital B2B Marketing
APRIL 6, 2011
Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. It was the silence of Twitter.
Digital B2B Marketing
MARCH 28, 2011
In doing so, Twitter is the first major social media platform that doesn’t merely extend existing connections. Twitter creates brand new social connections. And in my book, that makes Twitter social media. Just maybe, the most revolutionary social media platform yet. Views expressed are my own.
Digital B2B Marketing
MARCH 15, 2011
Social Spamming Social media has given spammers new tools, which they have heartily embraced. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.
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