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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Add your blog and feed links to blog directories and RSS syndication sites. Helpful, though slightly out-of-date lists of blog directories and RSS sites can be found on the TopRank blog and Robin Good’s site.

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7 Reasons Every Business Needs to be on Twitter

Webbiquity

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Growing existing customer business requires ongoing communication. Share this on del.icio.us.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Bebo. Post on Google Buzz.

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Web Wise on the Sales Side

Webbiquity

The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. Our recommendation is to video tape your role play exercises, especially when the salespeople work on delivering your value proposition. Share this on del.icio.us.

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The One Effective Use of Facebook for B2B Marketing

Webbiquity

It’s now the second most-visited site on the web , behind only Google. If it were a country, it would be the third most-populous on earth , behind only China and India. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# Share this on del.icio.us.

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Seven Ways to Use Social Media for Business

Webbiquity

Twitter, Facebook and LinkedIn groups, community sites (e.g. promote events, meet up at trade shows). People want to buy from companies that are smart, helpful and responsive. Social media provides the mechanism to demonstrate those qualities. Facilitate offline connections (e.g., Share this on Bebo. Share this on del.icio.us.

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Social Media is Simpler Than You Think

Webbiquity

But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. Information Sharing. Tweet This!