Buzz Marketing for Technology

JULY 14, 2008

Consulting Services. Someone has hacked my Skype account » 14/07/08 | Whats real work at your work? and one of the participants hit the nail on the head, "we have our real work and then everything else is an add on.". So if knowledge practices are not defined as real work then you will face an uphill battle.

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Webbiquity

MARCH 24, 2010

As a micro-blogging service, it allows businesses to communicate and share the latest information with customers, and link to articles and other content using a url shortener. Digg - A really popular news/bookmarking site that can bring your articles massive exposure. Some will work better for you than others. Tweet This!

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Buzz Marketing for Technology

JULY 2, 2008

Consulting Services. 2/07/08 | Matt Moore facilitates a discussion on story work with Madelyn Blair and me. This morning Madelyn and I met Matt Moore on Skype to chat about story work. • Digg this. --> --> Trackback Pings. Company Profile. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates.

Work Management 100

Work Management Skype Digg Storytelling 100

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. DJ Waldow: I think Stephen Covey died, that to me, that’s a little more real than Digg dying. Listen Now.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Sprout Social

JULY 21, 2022

How brands can use video sharing sites: Use video to demonstrate how your product or service works. Brands can use them to provide customer service, product recommendations and even to make sales. Examples: Pocket (pictured above), Digg, Pinterest and Mix. Examples: YouTube, TikTok and Vimeo.

Social Media 145

Social Media Social Marketing Media Curation 145

Hubspot

MARCH 3, 2020

Mailchimp is a full-service marketing platform that offers analytics for social media. This is helpful for multiple teams working on the same project at once, since it can provide consistent, accurate data to various team members at once. Price: Free, then $9-$299/mo. ActiveCampaign. Price: $9/mo. Sprout Social. Price: $99-$249/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

seo.co

FEBRUARY 15, 2022

Like with PPC ads, you’ll only be paying for the actual traffic your affiliate links generate , and if you partner with a site you’re familiar with, you could work out a pretty comfortable deal. Social sharing and bookmarking sites, like StumbleUpon, Digg, and Reddit, are all valuable places to post your content. Cater to Searchers.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Webbiquity

FEBRUARY 14, 2010

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Another executive acquaintance has things a bit worse. Tweet This!

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. This means working closely with marketing to understand both what messages are being communicated and how the market is reacting. Tweet This!

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

MARCH 14, 2011

I just love this service. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Most of the time, I find there is a natural tendency for professionals to write from their own perspectives, i.e., how their services really work. This is key for content marketing.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Webbiquity

JANUARY 21, 2011

Most people hate the idea of “selling&# themselves, whether a job seeker vying for a new corporate role or an independent consultant looking to develop business for his or her services. Providing great service and results led to more business and new business. Think about how you deliver your services to your clients.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. If I can be of service to them in any way, I’ll extend a hand. (I I learn more about my client’s work and their content marketing needs. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Webbiquity

APRIL 20, 2010

Make Email and Social Media Work Together: Interview with Sergio Balegno by MarketingSherpa. On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels.

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

Valasys

DECEMBER 20, 2018

In order to properly understand social bookmarking, it is important to examine how they work. Attract the right targeted audience – For no cost at all, social bookmarking sites enable you to sell your products and services to people who have a need for it. Dribble Pocket Digg Reddit Slashdot We Heart It Paper.li Best Practices.

Best Practices 61

Best Practices Digg Keywords Network Marketing 61

Buzz Marketing for Technology

JULY 28, 2010

The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth. This is something I am working on for FY11 and will be more than just a social network for our best customers. Tweet This!

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Writing on the Web

JUNE 23, 2011

The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website. Bonus question: How does doing this actually work to market your business? I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think.

Tips 100

Tips Digg Ethics Content 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Contacts Media Digg 100

Writing on the Web

JULY 12, 2011

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Note : Not sure how keywords work? Try a subscription service to ScribeSEO Tool.

SEO 100

SEO Tips Content Marketing Digg 100

Optinmonster

MAY 16, 2023

In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website. Forums Find and participate in forum discussions about your product or your services. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Writing on the Web

NOVEMBER 11, 2010

In other words, a company’s brand works when: They develop a distinct brand personality. So narrative doesn’t have to be contained in stories, although they also work to engage readers emotionally. The importance here is that you’ll need something that sets you and your services apart from all the others.

Personalization 100

Personalization Content Marketing Branding Brand Identity 100

Buzz Marketing for Technology

JUNE 30, 2010

I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. If they have committed to your technology or software as a service they most likely will be with you for twice as long unless you do something horribly wrong. It’s not uncommon that this would be the case – the question is what to do about it.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Writing on the Web

DECEMBER 13, 2010

It works like a magnet for drawing people to you, creating credibility and potential working relationships. Instead of avoiding because of the work and stress involved, I’ve reached a point where I now seek out speaking opportunities. Blogging Services: Content Marketing for Coaches. Please share. Tweet This!

Practices 100

Practices Content Marketing Digg Content 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. And Legal has been working and reworking policies on Social to adapt to the changes and they will continue to do so in light of disruptive technologies like GoogleWave. For Example …. Tweet This!

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. And Legal has been working and reworking policies on Social to adapt to the changes and they will continue to do so in light of disruptive technologies like GoogleWave. For Example …. Tweet This!

CMO 100

CMO Web 2.0 Digg Social Networks 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? Online, an offer must work properly for consumers to feel secure. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online?

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

APRIL 19, 2011

Register to get the recording if you can’t come at 5 pm ET , plus I’ll send you handouts, a list of outsourcing resources, a marketing road map and discount coupons for services. When I asked her why she went into coaching, she told me her story of the many years she spent working for a large telecom corporation.

Tips 100

Tips Content Marketing Digg Content 100

Webbiquity

FEBRUARY 11, 2011

Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&# Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

MAY 9, 2011

Part of the problems coach websites have is that they are selling services that aren’t clearly defined. Joe wants to be more effective in his work and in his life. ““Coach X is there to make me better at work. These two sites were both from successful business coaches. He’s not a psychologist. What do you think?

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. And best of all it makes my iPhone work really well in my house! Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. And I stumbled upon this concept while working on a Facebook Ad campaign.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Writing on the Web

FEBRUARY 26, 2011

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers. Solicit quality inbound links. Blog this on Blogger.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Webbiquity

JUNE 25, 2010

The seller is often the service provider. The best rainmakers bring in new clients because they are no different when they sell their services than when they deliver their services. However, many consultants feel uncomfortable making connections, uncovering needs, and working closely with people they don’t yet know well.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Writing on the Web

MAY 18, 2011

And it is for anyone who sells themselves as a service provider: executive coach, consultant, trainer, author, financial consultant, doctor, lawyer… Tom always taught that he never invested in marketing tools he couldn’t master himself. As a professional speaker, it was a natural marketing vehicle for Tom. Blog this on Blogger.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 27, 2010

Get a World View: Before you can sell a product or service, you need to sell a world view. My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. How does this content apply to the work you do with your clients?

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 17, 2010

So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. One of the things I like about having a service do videos for me regularly is that it forces me to get one done monthly. Let me know what you think.

Content Marketing 100

Content Marketing Digg Content Buzz 100