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6 Must-Have Social Plugins for Your WordPress Blog

Convince & Convert

Digg Digg lets you choose which buttons you want to display, and whether you want a floating sidebar (all the rage lately) or a top bar. Digg Digg was acquired by Buffer a couple years ago, and includes all popular sharing buttons and their share count for each post. Digg Digg with a floating left implementation.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

This is a sample report that gives a high-level overview of audience insights, demographics that are crucial when planning a social media campaign. This is helpful for multiple teams working on the same project at once, since it can provide consistent, accurate data to various team members at once.

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Fundamentals of Product Experimentation for Beginners

Convert

From Experimentation Works: The Surprising Power of Business Experiments by Stefan H. If you deny it, I’ll refer you to Blockbuster and Digg. Clear objectives and measurable key metrics are essential to get everyone on the same page and working towards a common outcome-driven goal. So, keep a straight head with your numbers.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. How does this content apply to the work you do with your clients?

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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. From simple acts of friendliness and inclusion to more consequential acts such as the evaluation of work quality, those who are higher in bias have been shown to display greater discrimination. Implicit biases are pervasive.

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2011 B2B Marketing Trends

Webbiquity

Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&#

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Book Review: Social Media Marketing

Webbiquity

I wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy. This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#. Social Events (e.g.,