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Is a Player in Marketing Automation Software?

Webbiquity is the cloud computing darling of customer relationship management (CRM) software. So, where does stand as a marketing automation solution? Up front, will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. So, when should make your marketing automation software shortlist?

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). That project goes live now. Right now.

A History of Dreamforce [Infographic] #DF11

It's All About Revenue

We applied this principle last spring when we released The History of SXSW infographic, and we followed it again with A History of Dreamforce.  We are thrilled that 100% of the data – the lifeblood of all great infographics – behind A History of Dreamforce was supplied by, then painstakingly visualized by our friends at JESS3. click to view full size). The embed code is below.

9 Criteria for Selecting a Social Media Monitoring Tool


Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). ), marketing automation tools and web analytics packages. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.

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DemandCon: Why Storytelling Drives Demand Generation [Video]

It's All About Revenue

As an example of this, Ernst pointed to Demand Generation B2B b2b marketing Content Marketing crm DemandCon Forrester Research Jeff Ernst lead management Lead Nurturing Salesforce stories storytelling TEDby Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. People don’t buy into your product.

6 Brilliant Uses of Video

It's All About Revenue’s CRM Demo Video. knows video because they know what viewers want.  We want the lines between entertainment and education to blur.  Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The RSA’s Drive – The Surprising Truth About What Motivates Us. Everything changed after this video came out.  Simplicity became high art. 

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A Secret No More: Eloqua on Salesforce’s Acquisition of Radian6

It's All About Revenue

Colleagues, friends, semi-strangers all DM’ing, emailing, texting the news: just bought Radian6.  In other words, and Eloqua share the same path, and our friends on the Bay just cleared a lot of thicket with this acquisition.  We already tightly integrate with Salesforce, and we expect this latest move will make integrating the social profiles that much easier for our clients. Revenue Performance Management cloud connectors Eloqua Jonathan Block M&A Marketing Cloud Paul Greenberg Radian6 RPM Salesforce siriusdecisions Social Media

Top 40 Twitter Feeds You’re Not Following

It's All About Revenue

Dan Darcy – Dan, VP of Product Marketing for, shares views on tech, social media and business. Sharon Baker Mark Mapstone MarketingSherpa Matt McCoy NBCU Neil Davey New York Times nFusion Nick Judd Nick Knupffer Richard Margetic Scott Griffith Sean Parker Seth Dotterer Sheila Campbell Smarterer social media marketing Talkie Tiffany Farrant Twitter UStream VIA Agency Vicky Brock Wall Street Journal Yussi ZipCarby Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. Often people with great things to say go unnoticed. Reddit.

8 Rules When Using Social Media as a Support Channel

It's All About Revenue

CRM systems like already provide integration between Twitter and Call Center Support cases. Social Media b2b marketing crm customer retention customer service customer support Focus LinkedIn linking Quora SaaS Salesforce service level agreements SMB social media support channels Social Times support channels topliners Twitter vendor servicesby Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. And Focus. And Quora.

The 10 Best B2B Videos

It's All About Revenue

Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, ( State of Cloud Computing ) and even for themselves ( State of the Internet ).  Other winners included:, which took home the Grand Prize for How to Use Online Video for B2B Marketing and also collected awards in the categories of Best Customer Service Video ( Service Cloud Demo ) and Best Video Explaining a New Concept ( Chatter Overview Demo ). by Joe Chernov | Tweet this. Perfect.  Gratitude. Share email.

Enter The Ninja: The Anatomy Of An Uncommon Job Title

It's All About Revenue

In response, young workers are taking to Q&A sites like Quora and LinkedIn as well as amassing accreditations from places like Amazon and to establish a range of expertise. Marketing Efficiency Amazon Babson College Bala Iyer Big Commerce IT management job titles LinkedIn ninjas Quora Salesforce Social Media Stephen R. by Jesse Noyes | Tweet this.

“Revenue” Turns One

It's All About Revenue

Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce SxSW The Blog Tree Twitterby Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. think that may equal 10 in Internet years. Woohoo! Facebook.

May The Force Be With You: 4 Takeaways From Cloudforce 2011

It's All About Revenue thinks the SaaS industry is ready for a re-launch. Cloud 2 ” is now the fundamental underpinning of’s application strategy. is committed to building a powerful development platform. At Cloudforce, again showcased the ability to use the platform for rapid application development. Based on the infrastructure, this will allow developers to interact with Salesforce using any standard database language. by Andrew Sinclair | Tweet this. We’re now in the world of “Cloud 2”. VMforce.

API 11

The 4 Stand Out Aspects of Salesforce Summer 11

It's All About Revenue

While this release is not heavy on features by standards, the company has been on an acquisition spree as of late and the Dreamforce keynote only a few months away, so I expect to see a lot more in the works.’s development of numerous features and tools. believe that Chatter will be an integral part of all products in the future. With’s acquisitions and investment in collaboration and productivity tools, they’re clearly developing a full suite of tools to help people collaborate and connect.

Genoo Aims to Shake Up Marketing Automation Market


The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Additional marketing users (with full editing privileges) are $49 per month, while sales users (access to leads only, with ability to update information about a lead, synchronize with their account, view lead interest profile or push leads back to nurturing from within their account) are $9.95 per month.

Marketing Goes To Washington: How One Think-Tank Gets The Message Out

It's All About Revenue

Brian credited the organization’s investment in marketing automation and an integrated CRM solution run through for making it possible to run highly-engaging campaigns despite having a nonprofit’s level of staffing. by Jesse Noyes | Tweet this. This is the second in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for nonprofits. Facebook.

[Cartoon] The Leads Are With Sales

It's All About Revenue

Sales & Marketing Alignment email Email Marketing lead management Lead Scoring marketing automation Marketing Measurement revenue Revenue Performance Management sales sales and marketing alignment sales enablement salesforce.comby Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out. Polycom knows a thing or two about it. Facebook.

Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

It's All About Revenue

Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce Software Advice Terradataby Joe Chernov | Tweet this. Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. She’s got the three “S’s” down pat: She’s smart , speedy and social. While I might not always agree with her perspective, I always respect it — and admire the clarity with which she expresses it. That’s critical.

Eloqua Goes Titanium

It's All About Revenue

by Joe Chernov | Tweet this dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.”  We think that’s an understatement.  It might just be the event of the year.  It’s got it all: superstar speakers, a veritable “who’s who” list of attendees, all the top cloud vendors, and always an immensely entertaining entertainer.  Dreamforce is also a front row seat from which to view Chairman & CEO Marc Benioff’s vision for the future of the cloud with social, mobile and open. This year, we are a Titanium sponsor.  You know, Titanium and all. Share email.

Manticore VII Marketing Automation and Lead Generation Released


The company made the announcement at’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with for AdWords campaigns and improved lead generation capabilities. Digg this! Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Post this on Diigo.

14 Sanity Saving Apps For Business Travelers

It's All About Revenue

Lastly, the Chatter mobile app from helps me keep on top of what’s happening with my Eloqua colleagues around the globe. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Twitter Mobile App. Ann Handley. Starbucks App.

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Why Eloqua is Working with Habitat for Humanity

It's All About Revenue

Companies like Microsoft, and have long been active in “community service&# or charity work, but now companies like Eloqua are building our Community Service Committee to enable employees, partners and those associated with the company to give back as well. This idea was inspired by many things, most recently by a Habitat build-day I participated in at Frost and Sullivan Marketing World in New Orleans and from attending three years of’s biggest event, Dreamforce. Find what works for you and your organization. Share email. Facebook. Reddit.

B2B Marketplaces: A New Breed Takes On an Old Problem


Digg this! Tags: Random Alibaba Angie's List AppXchange Ariba b2b marketplaces b2b procurement b2b purchasing b2b social media BuyerZone ChoiceVendor Commerce One craigslist eBay Experian Google App Marketplace online b2b commerce Resource Nation TechCrunch TradeKey VerticalNet VertMarkets Yelp Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. However, problems with this theory quickly became apparent. technologies. Share this on Bebo.

3 Great Twitter Apps for Content Marketers

Writing on the Web

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, and and several others. Digg this! Today’s post was written by Louise Baker, freelance blogger and journalist. When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&#

The Revenue Performance Management Bandwagon

It's All About Revenue created the cloud computing category.  by Brian Kardon | Tweet this. Following is a post from our internal blog.  We thought the world might like to read it as well.  All part of our commitment to transparency. M. A. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Thomas Edison: “There ain’t no rules around here. We’re trying to accomplish somep’n! Imitation is easy.  The real work is in creating something new. Gatorade created the performance drink category.  Ciba created the contact lens category. 

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

GoToWebinar When I last wrote about Treehouse, it had just added integration. The CRM integration can now capture the search phrase and other referral details for leads imported from Web to Lead forms: this required special processing since embeds the information within a text string. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. This might foreshadow attrition problems at other vendors. Here's an update. form integration.

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. Ones I know about include Pardot , LoopFuse , TrueInfluence , and ACT! Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even is getting into the lead nurturing space. Digg this! But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Even conduct the sale with payment options like PayPal in the future.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with and the introduction of their new product Chatter. Digg this! Enjoy! Its time next year to embrace it! Mark it down people. Tweet This!

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and with their Saleforce Content offering, to name a few. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to We generate, score and manage leads to sales completion and integration with In fact, 88% said Web sites were important in helping them decide what to buy. Feel free to chime in if I did.

B2B Lead Management Market Heats Up

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Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Talk to Kim Albee at einsof, Jeff Ernst at Kadient (formerly Pragmatech), or the folks at who manage Salesforce Content. Most recently, Marketo just announced their lead management solution. But does the B2B need the same platform components as B2C?) Exciting times.