Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Blog this on Blogger.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JUNE 21, 2010

Do you need to create professional looking sales or landing pages? So I wrote the sales copy, added a few graphics, and hit publish. The last thing you want to do on a sales/landing page is distract readers from your copy. It turns out my VA was already using Suzanne’s WP Sales Page product! It looked crappy.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Webbiquity

NOVEMBER 8, 2010

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. B2B Twitter App.

Twitter 100

Twitter Digg SMB B2B 100

Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. Related posts: Create Wordpress Sales Pages: Learn how this week.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Buzz Marketing for Technology

MAY 4, 2010

The numbers coming in about the iPad is already staggering (The iPad already has sold over 500000 units since it went on sale April 3) without what some would consider being key features (no camera, no phone, no flash, no multi-tasking etc). Answer – Yes I think it could! Tweet This! Share this on Facebook. Share this on Linkedin.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

AUGUST 3, 2010

Suzanne Bird-Harris of Websites in WordPress did the graphic design for the header. Related posts: Blog or Website: Do You Use WordPress as a Website? Blog Face Lift: It’s official… Sales & Landing Pages Using WordPress: Learn How. Subscribe to the comments for this post? Share this on del.icio.us.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

JUNE 16, 2010

Do you use Wordpress for your business website? And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. I use it as a traditional website for my business, with product pages, etc. You can create pages, just like a website. Website, Blog, Ezine? Many people do.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JUNE 28, 2010

Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. So when she says this is next to impossible to create a good-looking sales page in Wordpress without using a sales page template, I believe her. 10 Elements of a Good Sales Page: Headline (plus pre-headline).

Template 100

Template Ning Webcast Digg 100

Writing on the Web

MAY 18, 2011

Join me, along with Colin Martin and Marc Bullard , in a free webinar next Thursday, May 19, 2011 at 5:00pm ET to learn the secret tactics successful marketers are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites. How to script your video to get the most traffic to your website.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Webbiquity

JANUARY 7, 2011

This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner. We’ll be able to send a Facebook status message only to customers who visited a particular page on our website. . “Social is much bigger than marketing and PR. link on Twitter.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. . Share this on Bebo. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JULY 25, 2011

And finally, your website and blog are no longer the only places that buyers may find you. Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ). Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

And finally, your website and blog are no longer the only places that buyers may find you. Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ). Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Writing on the Web

DECEMBER 9, 2010

Be sure to name it using a keyword-rich headline, and include your resource box with links to your blog , website and ezine sign up page. Then associate the digital download with an autoresponder and write a series of messages that are appropriate, giving further tips and links to sales pages. Blog this on Blogger. Post on Google Buzz.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Webbiquity

NOVEMBER 2, 2010

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JANUARY 12, 2010

If SEO is about getting your website onto page one of Google, WPO is about owning that page. The results include her website, blog, a link to her book of that title on Amazon, and articles she’s written. And everything links back the enterprise’s website and blog. Share this on del.icio.us. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Writing on the Web

NOVEMBER 3, 2010

First, she has an in-depth knowledge of how website and blog technologies can help a business build revenue through a much stronger online presence. Related posts: Sales & Landing Pages Using WordPress: Learn How. Blog or Website: Do You Use WordPress as a Website? Blog this on Blogger. Share this on del.icio.us.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. I asked if you ran your business website on Wordpress or not. Which led me to thinking… if over two-thirds of you are running your business websites on a WP platform, what else might that mean? or tech person?

Ning 100

Ning Business Digg Buzz 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Sales isn’t the only measurement, nor is traffic. One-third said yes, but still needs improvement.

Ning 100

Ning Content Marketing Digg Buzz 100

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Then sales people would contact the prospects and use a “consultative&# sales process.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Display a feed of brand-related comments from a variety of social networks on your website.

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. how to sell socks to centipedes.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Involving sales at this time is a good idea. Will it be by tracking number of closed sales?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

NOVEMBER 29, 2010

If XYZ Company is the largest global supplier of flabberglumping software, and that is an objective fact which can be substantiated through industry sales figures and third-party sources, then there should be no problem including that fact on the company’s Wikipedia page (and linking to those sources). Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# Brad Shorr. Tweet This!

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. But even absent that advantage, traffic to a new blog can be ramped up quickly using the following 12 techniques. Post this on Diigo.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

MAY 20, 2010

Your guide to creating an eye-popping agency website by iMedia Connection. Though Lisa Schiavello’s advice here is ostensibly focused on website design for agencies, most of the recommendations (e.g. The top 24 facts for selling more in B2B by LEADSExplorer. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don’t. Buyers no longer rely on sales people for basic information or exploratory “consultation.&#

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Writing on the Web

SEPTEMBER 20, 2010

For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re educating people without any sales objective in mind. What is it you’d like readers to do? Contact you for more information? Sign up for a digital report? Leave a comment? Watch a video? Fill out a survey?

Buzz 100

Buzz Content Digg Rules 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. We could think of website experimentation as a small part of product experimentation, in the same way (controversial, I know) that we could understand CRO as a small part of experimentation, or UI/UX design are parts of Product design.

Product 52

Product Lead Ranking A/B testing Sample 52

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?) In 2004, I started blogging.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

NOVEMBER 23, 2010

The Internet opened things up a bit, but creating websites (a dozen years ago) was hard unless you were a programmer. If you were wealthy, fortunate, obnoxious (or in a few cases, talented) enough to be involved in publishing, you had a voice. Others, for the most part, didn’t. Blogging opened things up considerably more.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

MARCH 9, 2010

As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. Because of the intimate, informal nature of Facebook, it is the ideal venue to showcase personal content related to your company that may not be appropriate on a corporate website or even a LinkedIn profile. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. Well-crafted campaigns led to one-time buyers, who may or may not have returned. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100