Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Between the myriad of vendors and the accompanying hype it makes it difficult to figure out the best solution to meet your needs.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Want to know more? Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Most sales people still don’t.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

AUGUST 18, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. People are reluctant to add anything more to their frenetic schedules, least of all spending time listening to a sales pitch.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

NOVEMBER 29, 2010

If XYZ Company is the largest global supplier of flabberglumping software, and that is an objective fact which can be substantiated through industry sales figures and third-party sources, then there should be no problem including that fact on the company’s Wikipedia page (and linking to those sources). Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. Not even close. It can serve one helpful role: humanizing a company. They buy from people.&#

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Social and Alternative Search Engines. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 9, 2010

From the buyer standpoint, the two most popular uses of social media (with roughly 60% each) in the commercial realm are to “learn about new products / features / services&# and to “learn about specials and sales.&# The lessons? Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Comments Digg This. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Vendor Management. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. TECHNOLOGY.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. And most importantly: are your customers talking about you? And if so, what are they saying?

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? A better practice: “In group discussions, don’t ask questions or make comments that are obvious sales pitches. Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

FEBRUARY 7, 2010

Your goals—how many leads or sales are you planning to drive from search marketing? Ultimately, the goal of SEM is to produce either leads or sales, not just clicks, so conversion tracking is a critical component of your search marketing campaigns. Higher goals require a larger budget. Cool” leads (e.g., Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

FEBRUARY 28, 2011

Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us According to a recent study by MarketingSherpa, 80% of B2B purchase decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

NOVEMBER 29, 2010

This might foreshadow attrition problems at other vendors. A bit of background: Treehouse’s started in 1997 with the Sales View sales automation product. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Here's an update.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Buzz Marketing for Technology

JUNE 27, 2008

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. For example, a b2b company has a great product and you have sales/production already started. Research & Development. Crowdsourcing , Features , Trends. and tagged with.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). What Works ( Vendor Government PR Trends Spending Release ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). June 8, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

NOVEMBER 21, 2011

Google is also placing increased weight on link quality and diversity; thoughtful, helpful blog posts are more likely to attract such links than typical vendor product and service content. Digg, Facebook, LinkedIn), even create an e-commerce store. A blog helps on all three fronts much more than a standard corporate website.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

OCTOBER 27, 2010

Few marketers say that they can measure the impact of social activity on sales lead productivity&# reinforce the value of social media as more of a PR-like tool than a direct marketing channel. It may be difficult to quantify precisely, but B2B vendors can’t afford to ignore it. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Sales & Selling. Sales & Marketing. TO SELL GROUPWARE IN EUROPE, VENDORS MUST CLOSELY MATCH SOLUTION WITH END-USER NEEDS. Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists. Forms & Agreements |. Industry Centers |.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Digital B2B Marketing

MARCH 25, 2011

When compared to vertical trade sites, LinkedIn can eliminate the vendor, marketing and sales traffic that represents a sizable portion of many audiences. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. For many B2B marketers, the data is more relevant than Facebook.

Linkedin 100

Linkedin Media B2B Digg 100

Webbiquity

JANUARY 17, 2011

and 30% said it was to get updates on upcoming sales. Social Media Facts & Figures for B2B Sales by Inside View. Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors. B2B vendors still on the fence about social media need to take the plunge. in the latter half of 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JULY 31, 2009

And this is where I think the marketing rubber hits the sales road. As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate. What are the characteristics of a lead that make it worth working from sales perspective?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. Traditionally" (see American Marketing Association & Brainshark webinar) this has meant that between 70-90% of marketing collateral goes completely untouched and unused by sales staff.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Talking to vendors, so what? Still, there are ways to track where leads come from through social media, how your sales team has connected with prospects, etc. . “In B2C, there are a lot of tools that measure the conversation,&# she said. “How many conversations, what was the reach of my campaign?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 7, 2012

which assets are viewed as most critical to buyers—technical data sheets and vendor websites—and which are least important), the six distinct phases of the B2B buying cycle, SEO best practices, using social networking for link building, and more. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

AUGUST 3, 2010

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. Maybe have never even had a sales job or a college-level marketing class. What did I get? Every Cash flow.

Ning 40

Ning Paid Content Sales Management Facebook 40

Webbiquity

FEBRUARY 14, 2011

Mike Frichol notes the disconnect between b2b technology vendor messages focused on features, innovation, technology leadership or competitive advantages and the three factors that actually motivate b2b buyers to make a purchase. Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

seo.co

DECEMBER 8, 2020

Furthermore, paid advertising has nothing to do with user experience; it’s just a transaction between you and the ad inventory vendor. Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. SEO makes your website visible to potential customers so that you can make sales.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111