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Writing on the Web
JULY 29, 2010
Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Do some client recommendations work better than others? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us.
Writing on the Web
NOVEMBER 18, 2010
We build relationships, stimulate sales and promote loyalty. As most brains are very similar, certain motivations and persuasion triggers are always effective. They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Always learning, as I hope you are as well.
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Writing on the Web
JULY 7, 2010
How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. There are a couple key persuasion triggers to remember when composing sales content: Social proof.
Webbiquity
FEBRUARY 14, 2010
It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!
Writing on the Web
AUGUST 10, 2010
What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Ba-da-boom , instant sales and subscriptions. Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Your blog writing can improve.
Writing on the Web
AUGUST 2, 2010
Use persuasion triggers. It does mean, however, that you need to take off those professorial glasses, step out from behind the podium, and stop building your web pages, slides, and sales presentations with bar graphs and Excel spread sheets. When marketers write content, they appeal to the senses and the emotions. Email this via Gmail.
Hubspot
OCTOBER 5, 2017
It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. Truth is, sales is changing -- quickly. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.
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