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20 Expert Tips for Better Facebook Marketing

Hubspot

"The most successful B2B pages often combine demonstrations of expertise with humor and personality, sounding more like a real conversation than stilted marketing and sales speak." - Karlie Justus, Social Media B2B. Offer Variety. Mix it up a little between videos, photos, questions, information, etc. Don’t have your own videos?

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

For example, when the company wanted to promote the success of its recently launched Facebook shopping application, they simply posted a query on their page asking which customers had seen a boost in sales from the application and who would be willing to talk to the media. To read the full story, click here. [.] Read more on Mashable [.]

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How to Write a Social Media Policy

Webbiquity

Digg, StumbleUpon, Reddit, etc.). Are you aiming to increase sales and/or leads? Be honest and transparent. Twitter, identi.ca, Jaiku, etc.). Social bookmarking sites (e.g. Review sites (Epinions, Yelp, ChoiceVendor, etc.). Social Media Objectives. What does your organization hope to accomplish through social media?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Awareness, Sales, or Loyalty? includes slides and worksheet) [link to post] (THAT’S Transparency!, link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.]

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Sales & Selling. Sales & Marketing. Some business functions, such as routing and reviewing policy statements, can take place behind the scenes on the intranet-transparent to all employees except those who participate in the process. Forms & Agreements |. Industry Centers |. Business Directory |. Tools & Services.

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

“If you can’t be transparent, don’t start. If your goal is to connect with industry thought leaders, for instance, your content will be much different than if your goal is to drive more sales. Christian Russell, who runs sales blog Dangerous Tactics , found this out the hard way.