Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. . Share this on Bebo. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Monitor social media discussions of your company or product in real time? Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

NOVEMBER 22, 2010

To illustrate her points throughout the book, Rebel metaphorically uses the language of flight—gravity, lift, thrust, waypoints, trim tabs—much as Tom Hayes employed terms from the old west in Maverick Marketing. That’s oversimplifying her message, but gets to the heart of it. Share this on Bebo. Subscribe to the comments for this post?

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. Traditionally" (see American Marketing Association & Brainshark webinar) this has meant that between 70-90% of marketing collateral goes completely untouched and unused by sales staff.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40