Digg and SME - B2B Marketing Zone

B2B marketers are stumbling in the dark

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. Traditionally" (see American Marketing Association & Brainshark webinar) this has meant that between 70-90% of marketing collateral goes completely untouched and unused by sales staff.

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Social Media Strategy? Think Like a Reporter

Webbiquity

JULY 12, 2010

Responsibility should be placed as high as possible—with the CEO ideally (think Tony Hsieh , or Jonathan Schwartz before the sale to Oracle). Who: the first who question is who will be in charge of social media efforts? If not possible, then responsibility should rest with an executive in marketing, PR, product management or customer service.

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B2B Marketing Zone

B2B marketers are stumbling in the dark

Social Media Strategy? Think Like a Reporter

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