Writing on the Web

DECEMBER 9, 2010

From your blog post series, you now have several articles that can link back to your sites when posted on article directories, giving you “Google juice.&#. Then associate the digital download with an autoresponder and write a series of messages that are appropriate, giving further tips and links to sales pages.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

MAY 18, 2011

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Video: How to Create Great Sales Pages in WP.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Work Management 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. . - add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Writing on the Web

MARCH 17, 2011

When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. Related posts: 5 Phrases to Close the Sale on the Phone or by Email. 3 Reasons Membership Sites Fail & 2 Solutions.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. Related posts: Create Wordpress Sales Pages: Learn how this week. Tweet This!

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Webbiquity

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? that are irrelevant or profane), and enable site visitors to share comments back to their social networks without leaving your website. Another Cool Tool To Optimize Your Site Loading Speed by Daily Blog Tips. Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

JUNE 16, 2010

Many independent professionals want to be in control of their sites, without having to go through a webmaster, and without learning coding or programming. Wordpress makes it easy for anyone to update their own site. I use it as a traditional website for my business, with product pages, etc. I see a trend here. Share this on Bebo.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

AUGUST 3, 2010

If you’ve ever thought your site could use a little face-lift, this is a no-brainer! Blog Face Lift: It’s official… Sales & Landing Pages Using WordPress: Learn How. Suzanne Bird-Harris of Websites in WordPress did the graphic design for the header. A big thanks to my friend Paul Hart who took the photo.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Writing on the Web

DECEMBER 16, 2010

Social sites, web, blog, articles, videos, etc. Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

MAY 4, 2010

If you haven’t already done so, find and join LinkedIn groups relevant to your industry, groups that key influencers, potential business partners, and most importantly your sales prospects are likely to be members of. Add your blog and feed links to blog directories and RSS syndication sites. Use social bookmarking. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

APRIL 4, 2011

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Guest Post by Lauren Carlson, SoftwareAdvice.com. When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

NOVEMBER 29, 2010

If XYZ Company is the largest global supplier of flabberglumping software, and that is an objective fact which can be substantiated through industry sales figures and third-party sources, then there should be no problem including that fact on the company’s Wikipedia page (and linking to those sources). Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

JULY 29, 2010

We are somewhat less influenced when we don’t know them, but we can imagine them because their is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). Social Writing: Don’t ignore networking sites. Share this on Bebo.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Don’t like the way hard-selling marketers format long sales letters.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

So that means they need to be fluent in many social media sites. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. 4) Measure – and finally the hardest part for most people is the measurement of the effectiveness of the media and the efficiency of the story being spread in those media. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

MAY 20, 2010

A Big List of Sites That Teach You How To Do Stuff by ReadWriteWeb. Josh Catone offers his list of “a large number of very helpful sites that teach you how to do things.&# These do-it-yourself sites provide online instruction in everything from arts & crafts and cooking to technology and woodworking.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

APRIL 26, 2010

Can you fire your sales force? Maria Pergolino wraps up the key takeaways from this virtual conference, covering areas from social media integration and landing page optimization to relationship-building and sales-marketing alignment. How do you select the right market research to support your goals? Well worth a read. Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Writing on the Web

SEPTEMBER 9, 2010

The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. There are plenty of sites that will let you put your logo on merchandise and sell it to your readers. Sites like CafePress and Zazzle will do this for everything from T-Shirts to clocks. Blog this on Blogger.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JUNE 21, 2010

Do you need to create professional looking sales or landing pages? First thing I tried to do was create a registration page using my Wordpress site on this blog. So I wrote the sales copy, added a few graphics, and hit publish. The last thing you want to do on a sales/landing page is distract readers from your copy.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. I was installing a new personal consulting web site over the weekend and I was reminded of this.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic. For industry-specific content, LinkedIn Pulse is also worth checking out.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. how to sell socks to centipedes.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. Guest post by Ken Thoreson, recognized sales management thought leader and managing director of the Acumen Management Group Ltd., This exercise is best done in a face-to-face sales call. Beyond Crossed Signals.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. Well-crafted campaigns led to one-time buyers, who may or may not have returned. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Bebo.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

OCTOBER 13, 2010

I just love this site: SalesBrain , a neuromarketing company. The company does sales training using neuroscience as it applies to what influences buying decisions. I recommend you visit the site, as it is clear and easy to navigate to find great information about buying decisions. What do you think about this? Makes sense to me.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

JANUARY 12, 2010

And if you Google “sales management thought leader&# in quotes, six of the top ten spots belong to the same sales leadership guru. Reputation management sites point the organization’s Twitter account as well as social networking profiles. And everything links back the enterprise’s website and blog. Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. There are a couple key persuasion triggers to remember when composing sales content: Social proof.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100