Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Want to know more?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. What is your publishing calendar?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook? Tweet This!

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

NOVEMBER 2, 2010

This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Networking (Facebook, MySpace, LinkedIn, etc.). Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

AUGUST 18, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. The next day you get up and do it all over again.&#.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Buzz Marketing for Technology

JUNE 30, 2010

I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

JUNE 25, 2010

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. There is Nothing Wrong with Selling.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Writing on the Web

JUNE 29, 2010

I know it’s completely changed my life and the way I work. Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. More work, more results, neither? lead generation. Sales & Landing Pages Using Wordpress: Learn How. I’m curious. Good, bad, great?

Ning 100

Ning Business Digg Buzz 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

MAY 4, 2010

Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. When using guest-posting as a strategy, it’s best to start with relatively small blogs and work your way up the food chain. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Can you fire your sales force? The Marketing Automation & Lead Nurturing Myth by Nurture. What strategies and tactics should you employ to maximize business results online? How effective is demand generation software? Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

MARCH 9, 2010

As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. It’s more about making current sales cycles more productive than about generating new potential business.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

NOVEMBER 23, 2010

I’ve written recommendations for folks I worked with in the past and had some nice ones provided for me as well. Old connections also often lead to new ones: I’ve introduced people who should know each other and been introduced to others who have become mentors, clients, or friends. It happens. Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

AUGUST 25, 2010

You probably work with a lot of clients and they have problems that you try to help them solve. And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Do you think this is important to do if you’re creating content that leads people to make decisions ?

Digg 100

Digg Content Buzz Landing Pages 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. See the reputation management question below. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Convert

NOVEMBER 13, 2023

From Experimentation Works: The Surprising Power of Business Experiments by Stefan H. If you deny it, I’ll refer you to Blockbuster and Digg. This leads to a lot of benefits including lower customer acquisition costs and scaling faster, regardless of headcount.

Product 52

Product Lead Ranking A/B testing Sample 52

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. Truth is, sales is changing -- quickly. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Buzz Marketing for Technology

JULY 2, 2008

Matt Moore facilitates a discussion on story work with Madelyn Blair and me » 2/07/08 | Immediate feedback in the moment. They get six weeks of working with an experienced ref but only get their stripes when they can demonstrate their ability to confidently and accurately blow their whistle and do what a ref needs to do.

Work Management 100

Work Management Digg Storytelling Fulfillment 100

Anything Goes Marketing

MARCH 8, 2009

I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. In my recent travels to Atlanta, I posted the following after I just arrived in the city and was doing some prep work from a Starbucks: Visiting clients in Atlanta. Beautiful day!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

APRIL 19, 2010

Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Writing on the Web

OCTOBER 13, 2010

The company does sales training using neuroscience as it applies to what influences buying decisions. Numbers work for the neo-cortex, but the ‘Old Brain’ won’t decide based on numbers alone! I just love this site: SalesBrain , a neuromarketing company. It allows quick and safe decisions. What do you think about this?

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

FEBRUARY 22, 2010

Your tweets are a series of blatant sales pitches. There is no “secret&# to success: find out what you’re really good at, develop your talent, and then work your tail off—for a long time. If these schemes really worked, we’d all be rich and poverty would be eradicated. You’ve protected your tweets.

Twitter 100

Twitter Phishing Broadcasting Digg 100

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Your goals—how many leads or sales are you planning to drive from search marketing? Test until you have one that clearly outperforms alternatives at converting visitors to leads. Cool” leads (e.g., Tweet This!

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

APRIL 27, 2010

The report notes that “the question of whether social media works has dropped off the charts completely.&# Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. This year, questions about ROI top the list.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic. For industry-specific content, LinkedIn Pulse is also worth checking out.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting. Doing all 7?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Buzz Marketing for Technology

JUNE 27, 2008

Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. We only hire people whom we believe are interested in working this way." This can be tricky, since star recruiters are accustomed to working by themselves. Comments Digg This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

readwrite

DECEMBER 14, 2010

Even leading social media marketing consultant Jason Falls voiced serious concerns when we spoken with him tonight. “Selling trending topics is like gaming Digg,” Falls said. Also in July, ReadWriteWeb reported first that Twitter was working on an analytics dashboard , which we believed would be launched “soon.”

Twitter 40

Twitter Buy Paid Search Agency Trends 40

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This tool has been designed from the ground up for a sales purpose.

Startups 40

Startups Leadlander Jigsaw Tools 40

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us And as individuals, we may want to change our own styles of work -- how we mentor subordinates, for example, or how we react to criticism. What works? billion in sales. Get more leads Pay-per-click puts your business at the top of search page results. ); document.write( ); Fast Talk ?

Companies 100

Companies Work Management RSS Advertorials 100

Online Marketing Institute

NOVEMBER 1, 2010

In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?" But remember, these statistics are about popular use, not about what works and what doesn't. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

readwrite

APRIL 9, 2008

The response has been unsurprising – users say they don’t want impersonal sales messages broadcast at them. ” Just ask Digg or Newsgator and they’ll tell you that there is. Broadcasting funny at people has been working so far in some media. They (we) want utility-based ad campaigns. .

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Planning 40