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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us Second, typically 90% of leads aren't ready to jump immediately into a sales cycle. " That is, tools like blogs, wikis, forums, video-sharing and social bookmarking let everyone express themselves publicly.

B2B Thought Leadership

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B2B marketers are stumbling in the dark

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales.

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B2B Marketing Thought Leadership: Tom Pick

B2B marketers are stumbling in the dark

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