Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

MARCH 9, 2010

It’s more about making current sales cycles more productive than about generating new potential business. Instead, by humanizing your company and giving a glimpse inside, it’s business value lies primarily in lead nurturing—helping move leads through the buying process. Share this on del.icio.us. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Hubspot

OCTOBER 5, 2017

CRM (customer relationship management): Software that allows companies to keep track of their potential and existing customers at whichever stage they may assume in the sales cycle. Discovery call: The first contact a sales rep makes with a prospect with the aim to qualify them as a lead for the next step in the sales cycle.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us First, every lead needs to be followed up on quickly; when a prospect reaches out to multiple vendors, the "first responder" has a tremendous advantage in getting the sale. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. It was the silence of Twitter. Mind you, this was an event about social media and website optimization. They won’t understand the social side of social media, and it will clearly show.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Webbiquity

AUGUST 2, 2010

Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). The others I just think are helpful and interesting. Share this on Bebo.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. This may be true of many consumer marketing departments too, but in the age of digital and e-commerce, its much less likely. Or (God forbid) its down to the calibre of the average B2B marketer.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Digital B2B Marketing

MARCH 1, 2011

We cannot measure the ultimate outcome (sales) with a long sales cycle and be agile marketers. It takes too long and there are not enough sales to provide meaningful insight into each element of a program. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Webbiquity

FEBRUARY 14, 2011

Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. “Sales organisations are reporting extended sales cycles, declining win rates, and that a growing number of apparently promising opportunities are ending in ‘no decision.’ What’s a sales executive to do?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100