Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Confusion over these measurements has fueled the social media ROI debate. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 9, 2010

Note that the four most popular tactics are microblogging such as Twitter ( highly effective with low effort); blogging (highly effective but high effort); social networking (moderately effective, low effort); and multimedia content sharing such as images, video and presentations (low effectiveness, moderate effort). The lessons?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

APRIL 19, 2010

While many if not most marketers have adjusted to the new practices required, one still sees corporate Facebook pages with few fans and no clear purpose, Twitter streams filled with nothing but obnoxious “Hey! Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Buy my stuff now!&#

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. by Email Marketing Reports.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

FEBRUARY 1, 2010

ROI Is Dead by StraightUpSearch Blog. 6 Must Read Posts about the ROI of Social Media by Social Media Today. This Guy Gets the Basics of Social Media ROI by My Venture Pad. Measuring Social Media ROI: Why it fails by Social Media Today. Measuring Social Media ROI: Why it fails by Social Media Today. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. So I decided to give it a try. The only issue … is it was impossible to get one! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Webbiquity

DECEMBER 21, 2010

Twitter, Facebook and LinkedIn groups, community sites (e.g. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. It’s no longer the biggest ad budget that wins. People want to buy from companies that are smart, helpful and responsive. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. What is Webbiquity? How to Be Everywhere Online.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Should you care more about Digg submission than about comments? And those are never the obvious ones like Facebook fans and Twitter followers. Are tweets more important than Facebook shares?

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

Webbiquity

MARCH 9, 2010

And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. I pick up a lot of new Twitter followers here, and a fair number of LinkedIn connection requests, but rarely a Facebook invitation. Share this on del.icio.us. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

AUGUST 14, 2012

Why Big Data Will Deliver ROI For Social Business (informationweek.com). Do exactly the opposite of what you’d like: reveal ’til it hurts. Think Big Online Launches New Social Media Management Service (prweb.com). 3XSocial Review And Bonus For Don Crowther’s Social Media Training Revealed (virtual-strategy.com).

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? This will allow you to capture the ROI on your social media programs.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. RONI: missed opportunity, quite possibly for multiple, ongoing sales.

Social Media 20

Social Media Paid Content ROI Media 20

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Adobe Experience Cloud Blog

JULY 15, 2010

3. Twitter 101. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. Discover the ROI of social media and how to implement tactics throughout each stage of the revenue cycle. Therefore, its pertinent that you: Update often. Create thought leadership content.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Convince & Convert

MARCH 4, 2010

We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. All the best, Ed twitter: @fanfoundry [link] Deepak Dutta "How to Match 10 Key Success Metrics to Your Blogging ", [link] [link] davinabrewer Like ed ranked them below, I don't think they are exclusive.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

OCTOBER 27, 2010

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI ….

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Online Marketing Institute

MARCH 13, 2011

The ROI on this tools very straight forward. This post was mentioned on Twitter by databasecloud, Marc Sherwood. Archives February 2011 (4) December 2010 (1) November 2010 (1) Get a free blog at WordPress.com Theme: Digg 3 Column by WP Designer. This tool is also priced right in the ball park for startups. b2bmarketing

Startups 40

Startups Leadlander Jigsaw Tools 40

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Tags: Customer Support ROI Social Media Social Networking Support Twitter. Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

Twitter 100

Twitter Tools Tips Best Practices 100

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JULY 12, 2010

There is a risk of over-doing things, particularly on Twitter , but as long as your focus is on adding value rather than self-promotion, few followers are likely to complain. There’s no question that blogs (which usually mean WordPress ), Twitter, Facebook and LinkedIn have emerged as the “big four&# social media venues.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JANUARY 10, 2010

ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# 8 Excellent Tools to Extract Insights from Twitter Streams by Social Media Today. by HubSpot. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). How to Calculate Social Marketing ROI , June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Anyone curious about more on this topic should check out [link] - Inbound Marketing Gurus like Seth Godin, David Meerman Scott, Chris Brogan and 250 other folks would love to chat more with you.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Total cost?

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. ROI remains a contentious issue, but in at least a few areas best practices began to emerge.

Social Media 100

Social Media Paid Content Tactics Tips 100

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) And then what is the timing? Tweet This!

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100