Webbiquity
AUGUST 9, 2010
While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.
Webbiquity
MAY 10, 2010
The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. If you sell commitment to a vertical market, then show your various associations and Industry Board of Advisors. An Interactive Experience.
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Webbiquity
DECEMBER 1, 2010
The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well?
Webbiquity
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
Webbiquity
MARCH 9, 2010
Because the ROI is likely to be difficult to measure with precision, it’s best to keep the “I&# fairly modest. Still, with realistic expectations, using Facebook as a means to put a human face (or faces) on a B2B brand can be one effective component of an overall social media marketing strategy. Share this on del.icio.us.
WebMarketCentral
JULY 30, 2009
Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. Measuring social media marketing ROI is a worthy though elusive goal.
Buzz Marketing for Technology
JUNE 27, 2008
Digg this Slashdot Reddit. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Calculate your UC ROI. You do not have flash or javascript support.
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