Digg, Response Rate and Wiki - B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Just makes it easier to manage all the stuff. Social networking stuff fits here too.

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B2B marketers are stumbling in the dark

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time. But there is no such thing.

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B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

B2B marketers are stumbling in the dark

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