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Customers don’t care about Channels

Buzz Marketing for Technology

4) Respond like a person, not a company – try to resist the urge to automate the responses. Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. A good response is one that comes from an individual not a company. Tweet This!

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

And he achieved a 90% response rate. Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects. Create a list of top priority prospects on Twitter to more easily track trigger events and streamline the research process. Here’s how it works: Open each interesting post in a new tab.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.

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Inbound Interaction Management (IIM)

Buzz Marketing for Technology

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.

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Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

Even negative measurements are rarely negative, they are just small positive measurements — low response rates or conversion rates. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. So do you consider what matters but is not measured? Views expressed are my own.

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B2B marketers are stumbling in the dark

Online Marketing Institute

But there is no such thing. B2B marketers tend to stumble from one year to the next condemned to repeat their mistakes and forego the opportunities that learning creates. Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In