Webbiquity

APRIL 20, 2010

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Email, Social Media Merged To Create Marketing Channel by MediaPost Online Media Daily. Share this on del.icio.us.

Tactics 100

Tactics Email Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

FEBRUARY 11, 2011

Daniel Flamberg argues that far from being a straitjacket on the competitive process, incorporating SEO keyword research and knowledge into web copyrighting is essential and an opportunity missed if not employed; “Effective key words and phrases can be creative cues for other forms of branded customer engaging messaging.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

The guide itself is well-researched, clearly written and highly practical. Also, it’s available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. Best Social Media Stats and Market Research of 2009.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

APRIL 7, 2010

New Research: Paid Search Builds Branding by ClickZ. Brian Carter uses research and client studies to support the same conclusion reached by Kevin Lee in the post above, and also provides tactical options for maximizing the branding impact of search based on your objectives. What’s The Real Value of Brand PPC? by Search Engine Journal.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JUNE 8, 2010

Its impact on many industries is still murky, but how it is re-shaping marketing strategy and activities like market research and demand generation continues to get clearer and more understood. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

APRIL 26, 2010

How do you select the right market research to support your goals? A CMO’s guide to picking the right market research by iMedia Connection. Content Marketing / Custom Publishing Research – Marketers Telling the Story by Junta42. What strategies and tactics should you employ to maximize business results online?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Webbiquity

APRIL 5, 2010

Dave Fleet details tactics the PR firms can use to help their clients succeed in social media, from audience research and policy development to influencer outreach and design/creative work. 10 Reasons Media Relations Will Get Easier in 2010 by Journalistics. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

FEBRUARY 10, 2011

The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

NOVEMBER 29, 2010

It’s a phenomenally time-saving research tool. But company sites also often contain highly linkworthy industry resource type content, such as explanations of concepts, glossaries of industry terminology, research results, thought leadership articles and more. Got your fundraising appeal for Wikipedia. Call off the dogs.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

MAY 4, 2010

Link to your posts as either discussion items (for posts that ask questions, solicit reader feedback, or address controversial industry issues) or news items (for posts that are more straight reporting of research or how-to type content.). Create “linkable&# content. Links can generate direct visits and they are critical for SEO.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

NOVEMBER 23, 2010

Social media is fantastic for research and learning. Tags: Social Media Marketing Alice Elliott Ambal Balakrishnan blogging J-P De Clerck Jennifer Kane Jill Konrath Judy Grundstrom Paul Dunay social media growth social media research social mediasphere social networks Tony Karrer. Blowhards (usually) tend to get called out and ignored.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JANUARY 10, 2010

Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%. .&# Share this on del.icio.us. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

DECEMBER 1, 2010

Tags: Marketing Research Marketing Strategy Social Media Marketing 2011 b2b marketing benchmark report b2b lead generation email marketing generating PR buzz longer sales cycles marketing automation software MarketingSherpa telemarketing.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 18, 2011

Laurie Sullivan reports on recent research showing that “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information.&# Mobile And Social Dominating Local Search by MediaPost Online Media Daily. Share this on Bebo. Subscribe to the comments for this post?

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

FEBRUARY 14, 2010

Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Share this on del.icio.us. Tweet This!

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

OCTOBER 13, 2010

Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking. Tweet This!

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

OCTOBER 18, 2010

Marty Weintraub explains, with his customary depth and real-world illustration, how to use keyword research to craft blog post titles that draw both human readers and high organic search position. Anil Gupta provides mini-reviews of 10 useful SEO tools for bloggers, from the popular (e.g., Google Analytics ) to the lesser-known (e.g.,

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Most Valuable Content and Offers for IT Buyers by High-Tech Communicator.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

APRIL 27, 2010

This is eerily reminiscent of research findings reported by MarketingSherpa a year ago on the large percentage of marketers who felt they could be social media experts without having social media experience. Diving into social media without guidance from an outside expert risks ineffectiveness at the least, and possibly much worse.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JANUARY 21, 2011

Required FTC disclosure: I’m very selective with endorsements, but do occasionally participate in affiliate programs with RainToday.com due to longstanding relationships with the principals and confidence in the integrity of this organization. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A quick review of 10 free tools for online marketers, for tasks like keyword research, competitive intelligence gathering, social media monitoring, test marketing and presentations. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

AUGUST 5, 2010

Pete Hollier offers tips for search optimizing a blog, some of which also apply to standard websites (keyword research) and some unique to blogs (using SEO plugins). Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

FEBRUARY 23, 2010

Among the topics he ferrets out using this process: recent product or service enhancements, new partnerships, good causes supported, helpful tips and insights, or recent industry research. A few mistakes that beginning bloggers should be aware of by Blog Design Studio. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

SEPTEMBER 1, 2010

Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

APRIL 19, 2010

To earn a buyer’s attention up-front, marketers must produce attractive content, whether through entertainment or games in the b2c space, or problem-solving, research-oriented materials in b2b marketing. While research shows that social media engagement increases revenue , direct tactical measurement is difficult. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Share this on Bebo. Share this on Facebook.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

FEBRUARY 9, 2010

Finally, when using social media for research purposes, buyers are most interested in hearing from independent third parties, with blogs, boards and forums being the most popular tools. Secondarily, they want to read about results from peers and colleagues, with blogs and Twitter being the most popular media. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

FEBRUARY 13, 2010

They begin in most cases with some basic online research, which is why web presence optimization has become so critical. Buyers today expect to be able to gather the vast majority of the information they need to make a purchasing decision without ever talking to a sales rep. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

MAY 20, 2010

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications. Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

MAY 17, 2010

Along the way, he explains why maverick marketing is becoming essential, citing research from Yankelovich that 60% of adults say they feel overwhelmed by commercial messages, are interested in skipping or blocking ads, and feel the volume of marketing is “out of control.&# Share this on del.icio.us. Post this on Diigo.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Statistics and Research. 100 Tips and Tools to Research the Social Web by Sociable Blog.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

APRIL 10, 2017

Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Google Review Count: 183. ” — PR Daily. Pricing: free.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

JANUARY 12, 2011

Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. .&# Go ahead, works for anything. 6 free online PR tactics that deliver by iMedia Connection. Related Post. Share this on Bebo. Share this on del.icio.us.

PR 100

PR Tools Tips Blogger 100

Webbiquity

JANUARY 10, 2010

Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. David Szetela recommends experimenting with using symbols in your ads to increase CTRs, though commenters call him out on the practice. PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter. Tweet This!

Adwords 100

Adwords Tips PPC Tactics 100