Buzz Marketing for Technology

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Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster."

Research 100
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What’s your Social Media diet?

Buzz Marketing for Technology

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook.

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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. Tweet This!

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Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Email this to a friend? Subscribe to the comments for this post?

Digg 100
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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Tweet This!

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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Digg 100
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Internet resources on information overload and productivity | ManagingIO

Buzz Marketing for Technology

NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. A Framework for Information Overload Research in Organization s (pdf) - How to analyze IO in organisations. Why Digg works. Communication O verload - Another blog devoted to IO  .  Articles worth reading  .

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