Writing on the Web

JUNE 27, 2011

I wish I could say that it’s the cure for writer’s block , or that it’ll turn your work into Internet gold. Use the full article as a PDF special report or ebook bonus. Edit your work so that it is appropriate for article directories, press releases, white papers. I’ve become a serial writer.

Autoresponders 100

Autoresponders Digg Press Paper 100

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Step 1: Write It Down.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&# Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

AUGUST 9, 2010

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Readers are pressed for time.

Tips 100

Tips Business Digg Marketing Proposals 100

Webbiquity

FEBRUARY 18, 2011

Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? How To Report A Google Maps Problem by Search Engine Guide. Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Writing on the Web

JULY 29, 2010

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Photos and links to web pages that tell about the person are ideal. Share this on Bebo. Blog this on Blogger. Add this link to Box.net.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

MARCH 7, 2011

Since search engine spiders are nothing but algorithms, I don’t understand how they work, but Scribe sure does. I just follow what the Scribe report on each post tells me. I use Scribe for my own blog and won’t work on a client blog who doesn’t have it. I can tweak the title and the keywords before I publish.

SEO 100

SEO Tips Digg Blogger 100

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? Want to know more?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Buzz Marketing for Technology

JANUARY 12, 2010

The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results. Mister Splashy Pants quickly became an internet meme, and later the subject of a TED talk by reddit co-founder, Alexis Ohanian. On December 10, 2007, Mister Splashy Pants was announced the winner of the competition.

Digg 100

Digg Advertising Agencies Buzz PR 100

Webbiquity

JANUARY 21, 2011

Fortunately, it’s a skill that can be learned, and one great resource to help get started (or improve) in that area is The New Rules of Selling Consulting Services in 2011 , a free report from RainToday.com. As the authors of the report note: In the old days…. Repeat business and referrals were the rule of the day.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

MAY 9, 2011

Joe wants to be more effective in his work and in his life. ““Coach X is there to make me better at work. One is personal: it talks about a real person and what he reports. Your online content has to convince Joe that he needs you first and foremost. He wants what others seem to have: success and peace of mind.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Marketing Insider Group

APRIL 28, 2011

You can register for the report on the MarketingSherpa’s website.). How to…can work. I share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. Analyze what works. Last but not least, use analytics and reporting to see what articles drive organic (SEO) traffic and what articles work for Twitter.

Tips 100

Tips Blogger Business Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Writing on the Web

JANUARY 26, 2011

Some American’s aren’t aware of Mexico’s strengths so I thought I’d report them here. Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons.

Digg 100

Digg Wikipedia Buzz Blogger 100

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. The amount of time you need to commit to listening depends largely on the output — dashboards, reports, and digests — from the listening platforms. Tweet This! Share this on Facebook.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

JANUARY 5, 2011

After a year she reported: No new clients came to her after reading it. Without rewriting the entire article, this could be accomplished by writing an introduction using “I&# and talking about the work she does with clients. I got an email from a client who lamented the poor results from her emailed newsletter.

Newsletter 100

Newsletter Digg Work Management Banners 100

B2B Memes

MARCH 19, 2010

The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). On realizing this, my lizard brain, I’m happy to report, slunk glumly back into its lair. Software developer Jake Luciani found that writers who posted on Thursdays had the greatest success in terms of comments, votes, and inbound links.

Promotion 100

Promotion Digg Twitter Tagging 100

Webbiquity

MAY 4, 2010

Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. When using guest-posting as a strategy, it’s best to start with relatively small blogs and work your way up the food chain. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. How does this content apply to the work you do with your clients?

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 23, 2010

Do you show them examples of results from your work? Are you regularly reporting out case studies that provide proof of what works for real people? As you create content for the Web, as you write your blog posts, do you embed trust factors? Are you reminding your readers of why they should believe what you say?

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Webbiquity

JANUARY 28, 2011

How can you use AdWords reports to fine-tune campaigns? How do the new keyword targeting options work? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog. Dan Friedman illustrates how the new modified broad match keyword targeting option works, complementing the original broad, phrase and exact match options in AdWords.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Writing on the Web

OCTOBER 11, 2010

implicit biases) even while honestly (the researchers believe) reporting that they regard themselves as lacking these biases. From simple acts of friendliness and inclusion to more consequential acts such as the evaluation of work quality, those who are higher in bias have been shown to display greater discrimination.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Buzz Marketing for Technology

APRIL 8, 2010

Be sure the experience you give your customers and prospects reflects the spirit of working with your company or you’ll never get a second chance to make a first impression! Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. You can tell the difference instantly.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

And best of all it makes my iPhone work really well in my house! It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Webbiquity

JUNE 17, 2010

So I downloaded a keyword report and went through it with a fine tooth comb. But it don’t work that way. “Nice work,&# she said. I know how to play good cop / bad cop with an AdWords report. Or something like that. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Writing on the Web

AUGUST 13, 2010

Here’s how it works. You can see for yourself that the Scribe report tells me what I can do to raise my score, to improve my search engine optimization. Hire an SEO person to do some optimization for your web content (expensive). Become a subscriber to a service called Scribe Content Optimizer (easy, instant & affordable).

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

JUNE 28, 2010

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Download a free report, white paper, or ebook/ ecourse. Have you tried to create a landing page using Wordpress? And I know others have too. It saves me time and energy. Membership in a program, paid or otherwise.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. How much to share. How personal to get.

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

APRIL 7, 2010

For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. New Research: Paid Search Builds Branding by ClickZ. Tweet This!

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Bio: Robert Stretch works in marketing for VA Mortgage Center. The company, Marchex Inc., Share this on Bebo. Blog this on Blogger.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

OCTOBER 21, 2010

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. Not because smokers report they ignore the warnings. That doesn’t include marketing, advertising, etc. which carries an additional annual $117 billion tag.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Buzz Marketing for Technology

JULY 21, 2008

s impact - Report on the effects of information overload in the UK and worldwide  . Why Digg works. Includes some good comments on how information will be structured in the future (directories vs. tagging).  Studies and papers on IO  . How much informati on? Blogcatalog. Look Site Directory. The Blog Directory. Recent Posts.

Resources 100

Resources Product RSS Digg 100

Webbiquity

JUNE 25, 2010

However, many consultants feel uncomfortable making connections, uncovering needs, and working closely with people they don’t yet know well. Just like when you advocate new ideas to your clients when you work with them, you must be persuasive, confidence inspiring, and empathetic all at the same time when you sell to them.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

JANUARY 19, 2010

Is your website optimized for the way search engines work now, or are your SEO efforts still focused on yesterday’s ranking factors? Deceptively branded reports aside, buyer beware when the snakes come to call. Demystifying Google Webmaster Tools Reports, Part 2 by ClickZ. How can social media profiles help with SEO?

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Parse.ly

SEPTEMBER 5, 2019

These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report. That should validate a lot of the work homepage and newsletter editors are doing. In 2019, more than half the audience to each of these platforms come from desktop computers. .

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Writing on the Web

OCTOBER 18, 2010

I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Let me tell you a story that shows how this works. Sometimes, you feel driven to do things, and you don’t really know why. Blog this on Blogger.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

SEPTEMBER 20, 2010

Sign up for a digital report? And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. Her cards were original art work which recipients were more likely to keep. What is it you’d like readers to do? Contact you for more information?

Buzz 100

Buzz Digg Content Rules 100