Writing on the Web

DECEMBER 9, 2010

And you have a special report PDF you can use in multiple ways on different occasions. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. It can be a lead generator, delivered as a digital download or ebook. How many other ways can you use this same content?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

JULY 21, 2010

Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. Take advantage of your reporting and analytics to track how your recipient behaviors are changing with the season. . • If possible, emphasize events recipients can go to.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

JUNE 28, 2010

Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. So when she says this is next to impossible to create a good-looking sales page in Wordpress without using a sales page template, I believe her. Download a free report, white paper, or ebook/ ecourse. Enter a contest.

Template 100

Template Ning Webcast Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform? Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

JULY 29, 2010

In a previous post, What Clients Say , I reported on research that showed people selected travel destinations 20 percent more with a client recommendation and a photo of the reviewer. Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Share this on Bebo.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JANUARY 5, 2011

After a year she reported: No new clients came to her after reading it. You can ask them to respond in many ways: download a free report, take a survey, vote in a poll, leave a comment, etc. Content Sale: End of Year Discounts from Customized Newsletter Articles. No new sign-ups were happening (or were rare). Tweet This!

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then sales people would contact the prospects and use a “consultative&# sales process. Readers could respond to and extend the conversation through comments.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

JUNE 25, 2010

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. There is Nothing Wrong with Selling.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

MAY 4, 2010

If you haven’t already done so, find and join LinkedIn groups relevant to your industry, groups that key influencers, potential business partners, and most importantly your sales prospects are likely to be members of. Create “linkable&# content. Links can generate direct visits and they are critical for SEO. Post this on Diigo.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Social and Alternative Search Engines. Wondershare.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JANUARY 28, 2011

How can you use AdWords reports to fine-tune campaigns? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog. Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The report notes that “the question of whether social media works has dropped off the charts completely.&# The Biggest Question.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don’t. Buyers no longer rely on sales people for basic information or exploratory “consultation.&#

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Writing on the Web

SEPTEMBER 20, 2010

For example, writing on the web can have several objectives , besides making a sale. Sign up for a digital report? It’s okay if you’re educating people without any sales objective in mind. What is it you’d like readers to do? Contact you for more information? Leave a comment? Watch a video? Fill out a survey?

Buzz 100

Buzz Digg Content Rules 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

MAY 20, 2010

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications. Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

SEPTEMBER 1, 2010

Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. and what PR pros need to do differently to succeed in this new environment. Share this on Bebo. Share this on Facebook.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic. For industry-specific content, LinkedIn Pulse is also worth checking out.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

JANUARY 10, 2010

million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. She also notes that “Twitter made exactly $0 from those Dell sales, something that will very likely change.&#. This article lets you learn from their mistakes. Tweet This!

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. What new features should you get familiar with?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. And if so, what are they saying? Physical networking at such events is still important. Tweet This!

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Online Marketing Institute

JUNE 25, 2009

The B2B Lead marketing blog provides frequent B2B Marketing and Sales Tips. link] 5 hours 59 minutes ago - reply - retweet What is Lead Management | B2B Marketing for Faster Sales Blo. B2B Marketing for Faster Sales Blog Insights, intelligence and perspective from the Genius ProfessionalsIn a previous blog post, Parker introduced me.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. Truth is, sales is changing -- quickly. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful? Doing all 7?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

readwrite

DECEMBER 14, 2010

“Selling trending topics is like gaming Digg,” Falls said. Also in July, ReadWriteWeb reported first that Twitter was working on an analytics dashboard , which we believed would be launched “soon.” Scaling its sales force to call the crush of people who fill out this form. Just 6 months ago!

Twitter 40

Twitter Buy Paid Search Agency Trends 40

Biznology

FEBRUARY 5, 2013

Email is a hot-potato and can never be abused or it’ll be ignored, spam-boxed, blocked, reported, and — in the best scenario — unsubscribed. This can be useful; however, it suggests to visitors that they’re soon to receive an aggressive sales call from a sociopathic salesman. ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. Enhancing Online Sales and Support. 2008 Annual Google Communications Intelligence Report. (If you havent already, spend the $14.95 on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

readwrite

APRIL 9, 2008

The response has been unsurprising – users say they don’t want impersonal sales messages broadcast at them. ” Just ask Digg or Newsgator and they’ll tell you that there is. As things stand, the company is reported to be struggling to either sell itself at a huge valuation or raise more investor money.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Digg 40

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. Tim Harmon will likely publish on this data.) " in the marketing mix. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) How you handle the next step is crucial: immediately launching into a sales pitch is likely to alienate the group. New Social Sites Cater to People of a Certain Age by The New York Times Noting that Web 2.0

Social Media 20

Social Media Web 2.0 Digg Social Marketing 20

Online Marketing Institute

NOVEMBER 8, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. “The efforts have resulted in huge increases to traffic on our website (142%) and blog (308%) resulting in over 1,400 leads coming in to our sales team.&# The resulting report, Social Success?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40