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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Share this on Bebo. Subscribe to the comments for this post?

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb. in your booth.

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Social Media ROI vs. RONI

WebMarketCentral

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

You can also consider posting behind-the-scenes photos of engineers hard at work on the next product release, or a smiling customer service rep on the phone with a client. All of these ideas will help your fans make a stronger and more personal connection with your company.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Digg - Digg is a social news website that allows members to submit and vote for articles. It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling. Reddit - Reddit is similar to Digg.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. product photos, diagrams, infographics, trade show pics etc.),

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

So we are going to start releasing them to the public. This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows. In the past, we have only used these tools for our own projects and client projects. Is a Blog Just a Container? Google (116). Facebook (128).