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Three Words That Should Never Be Used With Social Media

Webbiquity

While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. Share this on Bebo. Subscribe to the comments for this post?

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Web Wise on the Sales Side

Webbiquity

The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on Bebo. Share this on Facebook.

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Seven Ways to Use Social Media for Business

Webbiquity

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. promote events, meet up at trade shows). Facilitate offline connections (e.g., Share this on Bebo. Post on Google Buzz.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages?