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Best Email Marketing Tips, Tactics and Metrics of 2010


While social media is the flashy show horse of online marketing, email remains the solid workhorse. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages? Digg this!

Seven Ways to Use Social Media for Business


From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. promote events, meet up at trade shows).

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

It's All About Revenue

If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. Is your marketing team respected in the organization for generating new sales-ready leads and building pipeline?  Do you work closely with the sales team to understand conversion rates and pipeline velocity?   If not, you are Revenude. Well, one week it’s the big trade show, the next week it’s an ad campaign.  The list is nearly endless.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Blip.TV - Blip.TV is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Reddit - Reddit is similar to Digg. We're talking Facebook friends.

Four Ways to Measure Social Media Marketing Results


The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Digg this! Influence: a.k.a. Answers, comments posted on your blog, etc. Tweet This!

Three Words That Should Never Be Used With Social Media


While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. Digg this! It’s a component (an increasingly essential one) of an overall marketing and PR plan. Automate.

Web Wise on the Sales Side


The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. The important action is for your salesperson to “walk” through your website pointing out key benefits of your offering, and depending upon your value proposition, showing proof. Digg this!

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion


Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor. social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. Note: this research looks at firms of 50 employees or more only. " in the marketing mix. Not so.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Current Rating: Comment: 1. Digg this Slashdot Reddit. Rating: Thats the point - this generation is listening - to us! Innovation is happening at an unprecedented rate because of this. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. Part 1) , October 5, 2010 Most of you know Don Draper as the iconic, chain smoking, hard driving, client schmoozing ad man on the show “Mad Men.&# Digg (58).

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