Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. Guest post by Ken Thoreson, recognized sales management thought leader and managing director of the Acumen Management Group Ltd., This exercise is best done in a face-to-face sales call. Beyond Crossed Signals.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Depth of Analysis Web Experimentation Product Experimentation Usually involves marketing- and sales-level analysis of the business. Experiment with various onboarding guides, tooltips, and interactive tutorials to see which increases the completion rate.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Writing on the Web

JULY 15, 2010

Applied to copywriting and web design, marketers can improve click rates and results. Sales & Landing Pages Using WordPress: Learn How. The Internet is becoming more influenced by brain science and research in neuro-marketing. The social ‘Net gives voice to people. Customers rule. Stay tuned… What are your thoughts?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

SEPTEMBER 1, 2010

An outstanding list of the top 15 free PR distribution sites based on five criteria: Page Rank, distribution to Google News, Alexa traffic rank, cost of optional services, and rejection rate. . “Are you hoping to connect with bloggers and get the word out about your product or service?&# Share this on Bebo. Share this on del.icio.us.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. Truth is, sales is changing -- quickly. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Conversations Re: Sales | Marketing | Social Media | Etc. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

According to author Tim Harford in The Logic of Life, back around the time when your grandparents were young, the innovation rate was "one stunning idea every year." I started experimenting with social bookmarking sites like Digg, del.icio.us Second, typically 90% of leads aren't ready to jump immediately into a sales cycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). To me it involves things like time, money, utilization rates, and (most importantly) contact generation. Bottom line -- I wanted a win: win scenario.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Thanks for highlighting it.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

JANUARY 23, 2009

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. Buzz , Digg and Photo.net. "A Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Case in point: Digg. Source Ratings: 9.0/10 Source Ratings: 9.3/10 Source Ratings: 8.4/10 Ratings: 8.0/10

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.

Marketing Management 100

Marketing Management Digg Inbound Marketing Response Rate 100

Online Marketing Institute

DECEMBER 23, 2010

For example, when the company wanted to promote the success of its recently launched Facebook shopping application, they simply posted a query on their page asking which customers had seen a boost in sales from the application and who would be willing to talk to the media. Check out these four strategies. [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

JULY 7, 2010

Conversely at Starbucks, $6 Billion of their sales comes from approximately 11,000,000 customers. Having them champion and drive the buying process increases close rates, accelerates the speed of contract signing and increases the margins and deal size. And yes, you’ve just generated a qualified lead for your sales organization.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Webbiquity

NOVEMBER 21, 2011

Unlike website copy (which tends to be feature/benefit, marketing oriented), a blog can project a distinct and less directly sales-y side of your organization. Digg, Facebook, LinkedIn), even create an e-commerce store.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Digital B2B Marketing

APRIL 7, 2011

Click rates live on for a simple reason. Until an alternative performance metric can broadly be measured by those selling advertising space, click rates will remain a fixture. The problem is, click rates hurt brand campaigns. Brand marketers, will you rise above click rate and toss all activity-based measurements aside.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Buzz Marketing for Technology

JUNE 27, 2008

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. A quick "gig" post got us lots of freelancers willing to work for a piece rate and we could control for quality and payment. Research & Development. and tagged with. crowdsourcing.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. Digg - Digg is a social news website that allows members to submit and vote for articles.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. It was the silence of Twitter. Mind you, this was an event about social media and website optimization. They won’t understand the social side of social media, and it will clearly show.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Webbiquity

JANUARY 31, 2011

As Mark Schaefer explains, “There are MANY benefits to Twitter besides direct sales. Calculating and Improving Your Twitter Click-through-Rate by SEOmoz. Somewhat surprisingly, Klout scores appear to have little correlation with retweet rates. Twitter success stories: Explaining the ROI of Twitter by {grow}. Related Post.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

OCTOBER 5, 2010

Thursday is the busiest day of the week on Twitter, and the highest click through rate on tweeted links occurs between 2 and 3pm. Driving sales directly was ranked by both groups as the least effective use of the platform. Tweets that include links are far more likely to be retweeted than tweets without links. And much more.

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Thanks for highlighting it.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. and 30% said it was to get updates on upcoming sales.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Digital B2B Marketing

MARCH 25, 2011

Whether measuring page views per visit, time on site, or registration rate, LinkedIn has delivered above average results every time. When compared to vertical trade sites, LinkedIn can eliminate the vendor, marketing and sales traffic that represents a sizable portion of many audiences. Now to find a way to get in on the IPO.

Linkedin 100

Linkedin Media B2B Digg 100

Webbiquity

FEBRUARY 7, 2011

How to Use Your Blog to Drive Social Sales by Social Media Examiner. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool. Social scoring will change your life.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. Traditionally" (see American Marketing Association & Brainshark webinar) this has meant that between 70-90% of marketing collateral goes completely untouched and unused by sales staff.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

FEBRUARY 7, 2012

.” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Scoop.it

MAY 6, 2021

People curate content on their social media pages, add RSS feeds to their blogs, and you’ll find this type of content presented on social bookmarking sites such as Digg. When done correctly, content curation will have a direct positive impact on your Twitter growth rate as well as your website traffic and business. “ No, that’s a myth.

Curation 113

Curation Twitter Content Digg 113