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Webbiquity
DECEMBER 1, 2010
The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Bebo. Share this on Facebook.
Webbiquity
DECEMBER 21, 2010
Answer prospect questions. Toolbox.com , Focus , Ulitzer ) and specialized discussion forums all provide opportunities to respond to questions and demonstrate industry expertise. promote events, meet up at trade shows). It’s no longer the biggest ad budget that wins. Facilitate offline connections (e.g.,
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Webbiquity
MAY 4, 2010
Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Publicize the blog through offline channels. Use Twitter. Create “linkable&# content.
Webbiquity
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Answers, comments posted on your blog, etc.
Webbiquity
MARCH 29, 2010
Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. Interacting is simply the conversations that typically follow networking—following up, gathering more information, and asking and answering questions. Physical networking at such events is still important.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Share this on del.icio.us. Post this on Diigo. Tweet This!
Online Marketing Institute
NOVEMBER 1, 2010
Summarizing the questions and calls I get from clients, you would think social media presents B2B marketers with tremendous new marketing opportunities. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them.
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