Writing on the Web

DECEMBER 16, 2010

Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)? If you have questions, let me know.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. It’s not uncommon that this would be the case – the question is what to do about it. Are you over weight in Acquisition? Tweet This! Share this on Facebook.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

NOVEMBER 2, 2010

“Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

JUNE 28, 2010

Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. So when she says this is next to impossible to create a good-looking sales page in Wordpress without using a sales page template, I believe her. 10 Elements of a Good Sales Page: Headline (plus pre-headline).

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JANUARY 5, 2011

Here were some of her questions, followed by my answers. The person asking these good questions is an executive coach. Content Sale: End of Year Discounts from Customized Newsletter Articles. After a year she reported: No new clients came to her after reading it. No new sign-ups were happening (or were rare). Tweet This!

Newsletter 100

Newsletter Digg Work Management Banners 100

Buzz Marketing for Technology

MARCH 16, 2010

I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. But its worth it if that question is so relevant to your brand. based on his original tweet that’s $4000 a character!). You would need to be monitoring for “replace” and “PBX” to pick this one up. Tweet This! Share this on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Ask yourself and answer these questions: Do I understand my buyers’ buying cycle?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Then sales people would contact the prospects and use a “consultative&# sales process.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on Bebo. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

JUNE 16, 2010

Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. 3 Questions, 1 Big Fat Suggestion. There are a multitude of talented web people available for customizing it for your needs. Share this on Bebo. Blog this on Blogger.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Webbiquity

JULY 25, 2011

How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important? See the reputation management question below. So I figured it was time to update my inaugural post on this blog, What is Webbiquity? Where do I start? • Do I have to do everything ? •

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important? See the reputation management question below. So I figured it was time to update my inaugural post on this blog, What is Webbiquity? Where do I start? • Do I have to do everything ? •

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Buzz Marketing for Technology

MARCH 11, 2010

In the last post we discussed the Social Media Budget Ratio in B2B Marketing and a healthy portion of my budget is focused in this area of listening for mentions of our brand name that are an indication that a conversation that could lead to a sales opportunity or a support opportunity are at hand. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Few businesses can thrive without at least a basic website, and web-generated sales or leads are critical for many firms. Website: static content. Share this on Bebo.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

AUGUST 18, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. After the presentation, you have a ton of questions that now need to get answered before the end of the week…By the time you get home, you’re tired.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

AUGUST 25, 2010

The question is how do you decide , how do you make a decision? And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. All that is good stuff to write about and publish on the Web so you’ll get found, get known, get clients. Seth Godin. Blog this on Blogger.

Digg 100

Digg Content Buzz Landing Pages 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Answer prospect questions.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. how to sell socks to centipedes.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The Biggest Question. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JANUARY 28, 2011

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. When should you use the AdWords Editor? Where do image ads fit in the mix?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. What’s the value of answering a question or engaging in a discussion on LinkedIn? Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

MAY 4, 2010

If you haven’t already done so, find and join LinkedIn groups relevant to your industry, groups that key influencers, potential business partners, and most importantly your sales prospects are likely to be members of. Use social bookmarking. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share it on StumbleUpon.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Most sales people still don’t.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Writing on the Web

JUNE 29, 2010

Before I go over to Vizu.com and devise a new set of poll questions, let me talk to you about this for a few sentences. Sales & Landing Pages Using Wordpress: Learn How. I know there are many who feel it’s just too overwhelming to learn, especially now with all the social media chatter. Share this on Bebo. Tweet This!

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re educating people without any sales objective in mind. 5 Questions to Ask for Writing Great Web Content #1: What’s the Problem? What is it you’d like readers to do? Contact you for more information?

Buzz 100

Buzz Digg Content Rules 100

Webbiquity

APRIL 26, 2010

Can you fire your sales force? Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Reid Carr muses about how the rapid increase of online information and spread of social media are changing the sales process , particularly for younger consumers. Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

MAY 20, 2010

Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. Share this on del.icio.us. Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Writing on the Web

AUGUST 2, 2010

These two questions have been fueling my mental energy for the past few years. It does mean, however, that you need to take off those professorial glasses, step out from behind the podium, and stop building your web pages, slides, and sales presentations with bar graphs and Excel spread sheets. Subscribe to the comments for this post?

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization? Share this on del.icio.us. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

NOVEMBER 23, 2010

At the very least, you’ll be able to craft more intelligent, informed questions for your survey. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Your competitor recently released a new product? You can’t get that from a print ad.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Anything that measures social interaction.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. Truth is, sales is changing -- quickly. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Buzz Marketing for Technology

JULY 2, 2008

Managing staff, conducting performance reviews, facilitating sales meetings, leading teams, co-ordinating communities of practice, and Im sure you can think of a heap of others, are practical skills you need to learn which you just cant read from a book. • Digg this. --> --> Trackback Pings. Complexity. Expertise location.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Webbiquity

MARCH 29, 2010

From the dawn of commerce, business people have always used networking to meet new people and establish new relationships with suppliers, potential partners, industry experts, and most importantly sales prospects. What about answering common customer or prospect questions? Physical networking at such events is still important.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

FEBRUARY 22, 2010

Your tweets are a series of blatant sales pitches. And I’m not suggesting that everyone who quotes him is pushing the latest scam (see #6 above) or other questionable business enterprise, only that there seems to be a high correlation. There are no RT’s in your tweet stream. Am I wrong? Leave a comment and tell me why.

Twitter 100

Twitter Phishing Broadcasting Digg 100