Remove sales
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14 types of social media every marketer should know

Sprout Social

Increase sales by offering exclusive deals and discounts to viewers tuning in live. Brands can use them to provide customer service, product recommendations and even to make sales. How brands can use disappearing content apps: Promote time-sensitive sales and discounts. Examples: Pocket (pictured above), Digg, Pinterest and Mix.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. What’s been your experience with mapping content to the sales funnel or buyer types?

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. What’s been your experience with mapping content to the sales funnel or buyer types?

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. Truth is, sales is changing -- quickly. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase.

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Shadow Pipeline – accounting for the missing dollars

Buzz Marketing for Technology

There are no impulse purchases in Technology or Consulting Services. It’s a highly considered purchase. Depending on your sales force and their comfort with your CRM system you may see some of these “fly in” proposals. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. Share this on del.icio.us.