Online Marketing Institute

DECEMBER 23, 2010

Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. Twitter Explo. Twitter Explo.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Dianna Huff ( @diannahuff ). June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

NOVEMBER 2, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

The post linked in the previous graph describes why this is necessary in detail, but one item I’d like to highlight as part of design: make sure to include multiple share/subscribe CTAs neatly throughout the theme so users can’t miss them. Remember, you need to write on topics that will generate organic links.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? I guess they just don’t want to be found.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Yes, corporate blogs are an excellent resource for Lead generation. But that’s content for another blog post. Name your blog.

Ning 40

Ning Paid Content Facebook Sales Management 40