Biznology

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How to recover from the ravages of Google Penguin and Panda

Biznology

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. People are freaking out about the new Google Search. Everyone wants to know both why this has happened and how to make it right.

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Build some social media marketing backbone you big wuss

Biznology

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. However, after all that work, so what? “Why not?

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Adventures in Frictionless Sharing

Biznology

The framework that Facebook, digg, reddit, StumbleUpon , and Twitter is based upon, requiring liking, digging, redditing, thumbs-upping, or retweeting, demands way too much commitment from the casual visitor on a daily basis.

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Blogger outreach is more PR than social media

Biznology

If we do everything right, we’ll generally earn a couple-hundred earned media mentions directly shared on the bloggers’ blogs, we’ll also earn secondary mentions through Facebook, Twitter, StumbleUpon , Pinterest, Tumblr, Google+, digg, and even, if we’re lucky, reddit. tommartin.typepad.com).

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