Webbiquity

JANUARY 25, 2010

Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. This post will review recommendations from Rick Burnes, while a follow-up post will present ideas from Chris and Sally.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

JUNE 7, 2010

It may be even more important in sales, as sales professionals deal with prospects as individuals (the level where social media can be most impactful) while marketers still for the most part deal with prospects in groups. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical.

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

MAY 25, 2011

Author Erica Nelson is the author of two books, “ Prospect When You Are Happy ,” about the key of changing your mindset to generate results you seek, and the most recent “ Happiness Quotations: Gentle Reminders of Your Preciousness.” These are my three keys to blogging when you are happy! Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Webbiquity

MARCH 15, 2010

While the current tough economy is forcing marketers to do more with less and focus on productivity, social media isn’t like advertising: it requires a sustained commitment over time to build an online reputation as a helpful, knowledgeable resource, the kind of company your prospective customers will want to do business with.

Social Media 100

Social Media Media Digg Social Networks 100

Writing on the Web

DECEMBER 1, 2010

If a prospective client were to “google” you, some of these legal articles and some references to you on bar association committees would appear in the search results. Let’s say you are a lawyer. You have written many legal articles for print publications (some with online sites) and you have served on various bar association committees.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Webbiquity

FEBRUARY 8, 2011

To stand out and achieve business success with a blog, it’s critical to focus narrowly on the information needs of your customers and prospects, as Kristin Zhivago and Harry Hoover both note. There’s much more. Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JANUARY 7, 2011

By combining what we know about our customers and prospects and friends across multiple social outposts, we’ll end up with a centralized view of each of our connections,&# in the words of Jay Baer. . “Soon, we’ll be able to email only to customers who clicked a particular bit.ly link on Twitter. Share this on Bebo.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

JANUARY 21, 2011

Consultants asked questions, prospects shared needs, consultants proposed a solution, and off they went together to new engagement honeymoon bliss. • ‘Sales’ was a dirty word. Your prospects and clients actually want you to sell to them. . • Providing great service and results led to more business and new business. Share this on Bebo.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

FEBRUARY 11, 2011

Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. And if you don’t offer it but your competitors do, guess who’ll make the short list of potential vendors.&#.

Copywriting 100

Copywriting Tips Digg Copyright 100

Buzz Marketing for Technology

MAY 6, 2010

Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. They took a sound marketing idea (targeting prospects) with a unique concept (1:1 Facebook Ads) combined with data (from my Facebook profile) and created a conversation that was hard to ignore. Tweet This!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Writing on the Web

MARCH 17, 2011

I’ve worked with other professionals who cringe at the idea of even answering questions from prospects… because that would be giving away free consulting. They “don’t work for free.&#. What do you think? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Consulting 100

Consulting Digg Buzz Blogger 100

Webbiquity

JULY 21, 2010

Ajay Goel is CEO of JangoMail, an email marketing company that helps businesses reach customers and prospects in a highly reliable and personalized way. Your recipients will show you how. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Customer Experience Matrix

JUNE 2, 2009

add social media data to prospect profiles. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g., Dana Larson | Expert Bits.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

APRIL 11, 2011

Even when someone has made a referral to me, a prospective client will do a search for my name and read or view some of my content before calling me to talk. They wouldn’t have found me without my having published a ton of content online, and written a few things they agreed with. Blog this on Blogger. Share this on del.icio.us.

Rules 100

Rules Content Digg Custom Publishing 100

Webbiquity

FEBRUARY 10, 2010

To Interact with Prospects. Just as many of your customers are probably on Twitter, so are your prospects. The fact that customers, prospects and industry thought leaders are all using Twitter make it a valuable tool for monitoring the topics and concerns being discussed. To Become a Resource. To Be Part of the Conversation.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

MAY 10, 2010

However, while many companies have invested significantly in websites that serve the marketing function of promoting a unique value proposition, many miss the sales side of the equation—that is, proving that messaging to prospective customers. This exercise is best done in a face-to-face sales call. Share this on del.icio.us.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? Tweet This! Share this on Facebook.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

JANUARY 15, 2010

Then sales people would contact the prospects and use a “consultative&# sales process. Customers, competitors, and other people with expertise in a given area even if they “had no dog in the fight&# became new information sources for prospective buyers. Prospects can ask questions, within or beyond their social networks.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Share this on Bebo.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Ultimately, no one knows the challenges that your prospects face better than your prospects themselves. Answer prospect questions. Share content (your own and others’).

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. This is where greater differentiation and profitability become evident. These are crucial questions to be answered as you create content that appeals to emotions.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Buzz Marketing for Technology

APRIL 8, 2010

Be sure the experience you give your customers and prospects reflects the spirit of working with your company or you’ll never get a second chance to make a first impression! You can tell the difference instantly. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

APRIL 6, 2010

Well Facebook Ads are already wired into the Facebook platform using the same type of tracking on the same types of ad spends across the Facebook platform giving you a picture of what a prospect is reacting to. Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

NOVEMBER 23, 2010

Want to know what your customers and prospects are thinking? Customers, prospects, thought leaders, people who have some expertise on the product but aren’t part of, or paid by, the company. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Real people.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

MARCH 16, 2010

Time for a new phone system very soon,” Moments after this tweet was posted we responded with this tweet: “@[prospect] – let me know if we can help you – we have some Strategic Consultants that can help you assess your needs.” The Expressed Need can be as simple as this tweet: “[Competitor] or Avaya? Tweet This! Share this on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JANUARY 21, 2010

I idea is to max out your distribution strategy by maximizing the appearance of your content in the proper social channels since you never know where your prospects might be hanging out on any given day. (ex dont list a white paper on YouTube). 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Biznology

MAY 19, 2015

Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. That doesn’t work anymore – and will work less and less well into the future. Influencer Outreach. What does Google want? It’s worth it!

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Webbiquity

JANUARY 18, 2010

In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# Before a brand image will be believable and accepted by prospects, it must be internalized by employees and partners. They’ve done their homework. Brad Shorr. My Marketing Book of the Year. Douglas Karr.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

APRIL 19, 2010

Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Buyer control vs. vendor control: in traditional interruptive marketing, vendors produced messages (advertisements, direct mail, email blasts) and prospective buyers consumed these messages. HP, P&G) to the channel (e.g.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Digg : Delve into this library of articles on almost every topic. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well.

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. These include urgency (why you message is important to prospects, now ), impact (what’s in it for the reader?), Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100