Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Your website is about your product or service, and the benefits it provides to buyers. Search engine visibility.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

APRIL 19, 2010

B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Production was active, consumption was passive. That equation is now reversed.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

DECEMBER 21, 2010

Get ideas for product development. And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. For example, DirecTV is good at this; JustHost is not.)

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

NOVEMBER 29, 2010

It’s also not just okay, but vital, for a company page to include descriptions of the firm’s products and/or services. Certainly much of the content on corporate sites is inappropriate for linking from Wikipedia: product feature-benefits pages, “why buy from us,&# press releases, etc. Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

AUGUST 18, 2010

No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Share this on Bebo.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Digg : Delve into this library of articles on almost every topic. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Squidoo : Provide answers to questions about your industry and products/services. Delicious : Share interests and articles through tagging and networking.

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

MARCH 9, 2010

What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. It’s more about making current sales cycles more productive than about generating new potential business. Not even close. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

FEBRUARY 9, 2010

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. The lessons? Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

SEPTEMBER 21, 2010

Apple could create an aggregation site to pull in blog posts and reviews about the product. It’s a win-win-win: the company gets increased exposure; potential buyers get a one-stop site where they can read all independent views of the product; and the bloggers writing about it get traffic. Share this on Bebo. Post on Google Buzz.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

OCTOBER 13, 2010

If you’re familiar with terms like product placement and slotting fees, and your brand is familiar to consumers through prime time TV advertising, you should probably evaluate this tool. Budget: We don’t need no stinkin’ budget. Nielsen BuzzMetrics. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Convert PowerPoint presentations to Flash, or into YouTube videos? Create animations? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

MARCH 29, 2010

What new products and services might help you operate your business more effectively and efficiently? Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Social will leave Marketing – This year Marketing and Communications totally “got” social media but next year is the year it starts to transform the rest of your BtoB organization from Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Mark it down people. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Comments Digg This. Five things the legacy ERP vendors dont want you to know about on-demand ERP. How to Be a Supremely Productive Person: A Chat With John Halamka. Vendor Management. Advice & Opinion. TECHNOLOGY.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2011

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. The new layout also lets companies feature product videos as well as targeted display advertising.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

APRIL 10, 2017

Pricing: contact vendor for pricing. Pricing: contact vendor for pricing. Enter any word, phrase, brand or product name, or boolean string, and Google will send you periodic email updates of all mentions it finds. Digg Reader is a tool for keeping up with sites and blogs. ” — The Social Media Hat. Pricing: free.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Buzz Marketing for Technology

JULY 7, 2008

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. To be fair, popular products are going to have a bigger community than others and these big companies will end up with a communication problem.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

FEBRUARY 7, 2010

The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

MAY 30, 2010

Jimmy Kimmel explains how late pitchman Billy Mays is able to keep selling products even after his untimely passing. The Vendor Client relationship – in real world situations by Erin Blaskie. Tasteless, but funny. Why Print isn’t going anywhere for a long, long time… by Junta42. and Windows 386 are priceless.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Therefore, outright bribery is a bad idea all the way around (that generally includes free products too, although there are a few exceptions to this rule, such as books). It's bad for bloggers.

Blogger 20

Blogger Digg PR Tagging 20

Buzz Marketing for Technology

JUNE 27, 2008

But -- is this call part of a pattern of calls, either around this product, or from this customer? Did we design the product correctly? And -- if IT is all about creating value for the business -- more and more focus will need to be put on making knowledge workers more productive. Now consider the "2.0" Just ask Amazon.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Buzz Marketing for Technology

JUNE 28, 2008

Technology Vendors. This over reliance has come at the expense of employee productivity and intellectual property. Digg this Post to del.icio.us Technology Vendors. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. This Month. November 2006. A huge congratz to Vancouver â??s

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

Buyers used to rely on marketing for product information because even though they knew the information would be biased, detailed product information was scarce and difficult to obtain. I started experimenting with social bookmarking sites like Digg, del.icio.us Today, information is abundant. So here's the test.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Talking to vendors, so what? The problem with market research though is its drastically high costs.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Customer Experience Matrix

NOVEMBER 29, 2010

Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors. Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

JULY 19, 2010

Web-based systems could improve transparency and efficiency, significantly and simultaneously reducing both procurement costs for buyers and selling costs for vendors. With 27 categories from agricultural to transportation products and nearly 10 million visitors per month, TradeKey connects an incredible range of buyers and sellers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

They don’t need to be big Hollywood productions. It’s easy to lose sight of the fact that most people who build elearning aren’t the high profile vendors talking about $100,000 courses. However, they found that it just wasn’t effective because of Flash’s learning curve and their production needs.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Buzz Marketing for Technology

JUNE 27, 2008

I got the answer and I have hooked up with enough specialist vendors to get the job completed. Those vendors are now in my network. This eventually got me to some sites that maintained directories of these vendors, but it was still a lengthy process from there to get to a short-list. Before using LinkedIn, I tried Google.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100