Webbiquity
JULY 21, 2010
Tap into how your products will make summer activities even more fun. Barbeques, campfires, hiking trips—each presents an opportunity to reach out to recipients with deals on food, apparel, cookery and other products your recipients already want. Email marketing service JangoMail came up with some tips you may find helpful. •
Webbiquity
DECEMBER 1, 2010
Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process.
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Webbiquity
DECEMBER 21, 2010
Get ideas for product development. And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. promote events, meet up at trade shows).
Webbiquity
FEBRUARY 10, 2010
Staying in touch with customers on Twitter is not only more real-time than many other techniques, it’s also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Growing existing customer business requires ongoing communication. To Become a Resource.
Webbiquity
MARCH 9, 2010
It’s more about making current sales cycles more productive than about generating new potential business. Instead, by humanizing your company and giving a glimpse inside, it’s business value lies primarily in lead nurturing—helping move leads through the buying process. Share this on del.icio.us. Post this on Diigo. Tweet This!
Webbiquity
JUNE 15, 2010
But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. To be sure, there are many helpful social media tools that make certain tasks, such as monitoring, more productive. That can’t be automated.
Webbiquity
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Sentiment: Are the comments, posts etc.
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