Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. Truth is, sales is changing -- quickly. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. how to sell socks to centipedes.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Writing on the Web

APRIL 4, 2011

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Buyers no longer go directly to vendors for information on products. Guest Post by Lauren Carlson, SoftwareAdvice.com. Alternatives.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

JANUARY 15, 2010

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Then sales people would contact the prospects and use a “consultative&# sales process. Readers could respond to and extend the conversation through comments.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Buzz Marketing for Technology

JANUARY 19, 2010

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Blog this on Blogger.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer. What do you think? Tweet This!

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

AUGUST 3, 2010

Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. I have hosted a similar teleseminar with Kim Ades and Marc Manieri. Here’s why I can recommend this new teleseminar: The seminar leader, Kim Ades, runs a full time coaching practice called Frame of Mind Coaching.

Digg 100

Digg Buzz Blogger Tagging 100

Webbiquity

FEBRUARY 11, 2011

7 steps to writing killer sales copy by Mike Consol. Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon. How to Create Remarkable B2B Content by Savvy B2B Marketing. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

DECEMBER 16, 2010

Do you have low fee products and a product funnel that includes higher-ticket offers? Is your sales copy effective? Is your sales transaction process easy and smooth? Do you offer opportunities to upgrade or upsell to products? I am an affiliate for these companies because I use their products and believe in them.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

AUGUST 18, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. People are reluctant to add anything more to their frenetic schedules, least of all spending time listening to a sales pitch. A ligned (it’s crucial to be relevant — always).

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. . - add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

JULY 21, 2010

Tap into how your products will make summer activities even more fun. Barbeques, campfires, hiking trips—each presents an opportunity to reach out to recipients with deals on food, apparel, cookery and other products your recipients already want. Email marketing service JangoMail came up with some tips you may find helpful. •

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

JANUARY 7, 2011

This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner. . “Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. It’s a customer phenomenon. Stronger focus on global audiences.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

FEBRUARY 14, 2010

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. any significant price point, non-commodity products). This has made the marketing funnel longer, and the actual sales process shorter.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Website: products and services. Few businesses can thrive without at least a basic website, and web-generated sales or leads are critical for many firms.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Writing on the Web

DECEMBER 9, 2010

Then associate the digital download with an autoresponder and write a series of messages that are appropriate, giving further tips and links to sales pages. Make suggestions to other resources, including upselling to your products and services. How many other ways can you use this same content? Blog this on Blogger.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JUNE 16, 2010

I use it as a traditional website for my business, with product pages, etc. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. I see a trend here. And, trust me, I’m not someone with a lot of tech skills.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on Bebo. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Social Media is hot and I can guarantee someone is out there talking about your product or service right now. One great spot to invest in is Social Support.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

NOVEMBER 2, 2010

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Instead, they want to connect. These real conversations also produce some of your most loyal fans and greatest evangelists.&#. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Involving sales at this time is a good idea. Are they looking for more information on the product?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

MAY 18, 2011

Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. Video: How to Create Great Sales Pages in WP. Images are simply attractive to the human brain, and we’re hard-wired to pay attention to faces. Even back then (2005?) Blog this on Blogger.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Buzz Marketing for Technology

JANUARY 21, 2010

Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. I think this strategy is exceptionally good for B2B marketers with long lead cycles. 4 Tell Good Stories.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

JUNE 25, 2010

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. Buyers of consulting evaluate the sellers.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Most sales people still don’t. Buyers no longer rely on sales people for basic information or exploratory “consultation.&# There is a crying need for this.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Even conduct the sale with payment options like PayPal in the future. Tweet This! Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# Brad Shorr. Tweet This!

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Is vague or irrelevant to the product or service at hand.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Webbiquity

APRIL 19, 2010

B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Production was active, consumption was passive. That equation is now reversed.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100