Writing on the Web

JUNE 23, 2011

As I said last week, your readers may scan your post, without getting their thought processes going, and move on. Bonus question: How does doing this actually work to market your business? Your readers may scan your post, without getting their thought processes going, and move on. Blog this on Blogger. Share this on del.icio.us.

Tips 100

Tips Digg Ethics Content 100

Buzz Marketing for Technology

JULY 28, 2008

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. I think that the next decade (or two) will see many of the points he sets out adopted and commoditized into management practices and processes, under more euphemistic and saleable names. July 27, 2008 at 9:05 pm. ·

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Webbiquity

AUGUST 18, 2010

That way you can update your files and take care of paperwork that needs to be processed. But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. Then you head out for that presentation that you wish you’d had more time to prepare for.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

FEBRUARY 11, 2011

In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence&# sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.&# ) and concluding with a call to action (“Be specific. Share this on Bebo.

Copywriting 100

Copywriting Tips Digg Copyright 100

Buzz Marketing for Technology

APRIL 27, 2010

To help achieve that goal, organizations now adopt formal processes that structure how their contact centers organize, distribute, and analyze the information they collect from many channels. Avaya is the industry leader in worldwide business communication systems and market share leader in contact centers. Tweet This! Share this on Facebook.

Social Media 100

Social Media Contacts Media Digg 100

Webbiquity

APRIL 20, 2010

Make Email and Social Media Work Together: Interview with Sergio Balegno by MarketingSherpa. On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Post this on Diigo.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

KoMarketing Associates

JANUARY 22, 2015

When we first started working with clients on more organized content marketing initiatives, ideas were saved everywhere, across everyone’s desks and laptops. To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. Third Party References.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

MAY 10, 2010

A company’s sales and marketing teams should always work together, communicating frequently to make sure their messages are aligned. For that reason, your salespeople should take prospects to visit your company’s website at a suitable time in the sales process. This exercise is best done in a face-to-face sales call.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Writing on the Web

FEBRUARY 18, 2011

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. You click on the ‘ register a blog ‘ link you see in the capture photo above and it will walk you through the process. Blog this on Blogger.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Webbiquity

JUNE 7, 2010

The opportunities to use social media in the sales process are limited only by the creativity of sales pros, but three critical areas stand out. This means working closely with marketing to understand both what messages are being communicated and how the market is reacting. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&# Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

DECEMBER 16, 2010

How do you check your online marketing to see where it’s working, where it needs improvement? Do you show some personality and faces of the people who work with you? Is your sales transaction process easy and smooth? You have to make that process easy for them. Are you credible and perceived as trustworthy ?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 16, 2010

Feelings come first, and are processed five times more rapidly in the subconscious brain than in the conscious, thinking brain. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input. Quick emotional processing happens with a cascading impact.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Online, an offer must work properly for consumers to feel secure. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

FEBRUARY 18, 2011

Brett Duncan explains how local search works, then offers tips on using links and reviews to optimize a site and “take control of your online reputation.&#. She explains how the Report a Problem feature works, and illustrates this with a real-world case. How To Hire a Local SEO Consultant by Local SEO Guide. Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Convert

NOVEMBER 13, 2023

Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly. From Experimentation Works: The Surprising Power of Business Experiments by Stefan H. If you deny it, I’ll refer you to Blockbuster and Digg.

Product 52

Product Lead Ranking A/B testing Sample 52

Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. Tweet This! Share this on Facebook.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Writing on the Web

AUGUST 25, 2010

You probably work with a lot of clients and they have problems that you try to help them solve. Do you observe your mental processes as they unfold? But I think the ability to stand back and watch your mental processes unfold is interesting and informative. How do you decide what to write about? Seth Godin. Blog this on Blogger.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

OCTOBER 18, 2010

I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Let me tell you a story that shows how this works. Such processing of stimuli and information is repeated over and over in the course of our lives.

Content 100

Content Digg Tagging Marketing Proposals 100

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. As with the how-to-write-an-RFP post noted earlier, this outlines a solid, traditional process for mid-sized companies but overkill for small firms.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

SEPTEMBER 15, 2010

“In reviewing your work, first tighten the wording. This process gives you the best chances of catching oversights. Published in 1985, the only things out-of-date are the references to typing out a page. I thought I’d share with you here some of the good advice. What’s your favorite writing tip? Blog this on Blogger.

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

OCTOBER 21, 2010

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 85% of the time our brains are on autopilot.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

JANUARY 21, 2011

It wasn’t uncommon for a buyer to have to wait a while for a consultant to free up resources to work with them, or for the buyer to check with several firms and get the “we’re not accepting new clients right now” message. Then things changed. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

NOVEMBER 2, 2010

This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Instead, they want to connect. Social Events (e.g., Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

What’s been your experience with mapping content to the sales funnel or buyer types? I would love to know. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

What’s been your experience with mapping content to the sales funnel or buyer types? I would love to know. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Our five senses are processing 11 million pieces of info per second. How do you create quality content that pulls in interested readers? How can you reach, attract, and make an impact? Blog this on Blogger.

Content 100

Content Digg Buzz Blogger 100

Buzz Marketing for Technology

MARCH 18, 2010

If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources. Give this last point some extra consideration and be sure to build a process to respond to all the opportunities your listening platform identifies! Tweet This! Share this on Reddit.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

JUNE 25, 2010

Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. Here are four ways you can apply consulting skills to your selling process: 1. However, many consultants feel uncomfortable making connections, uncovering needs, and working closely with people they don’t yet know well.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

DECEMBER 1, 2010

While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? Share this on Bebo. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

NOVEMBER 23, 2010

I’ve written recommendations for folks I worked with in the past and had some nice ones provided for me as well. Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

APRIL 6, 2010

Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. A very powerful side benefit of being on the Facebook platform. (to to learn more see my blog post on generating a buyer persona with Facebook ). Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Marketing Qualified Leads 100

Writing on the Web

OCTOBER 13, 2010

Numbers work for the neo-cortex, but the ‘Old Brain’ won’t decide based on numbers alone! It cannot process concepts like “flexible solution&# , “integrated approach&# , or “scalable architecture&# without efforts and doubts. The ‘Old Brain’ is Tangible. What do you think about this?

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? They apply technology to a difficult process. It’s with internal processes, office politics and other issues. The buying process has fundamentally changed.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Optinmonster

MAY 16, 2023

Increase brand mentions by engaging with social media audiences and work to provide valuable answers whenever possible to build authority and trust. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites. Remember, off-page SEO is an ongoing process that requires consistent effort and adaptability.

SEO 77

SEO Lead Ranking Lead Scoring Link Building 77

Writing on the Web

SEPTEMBER 7, 2010

Take the time to interview your current clients, as well as any clients whom you’ve met with but aren’t working with yet. There’s the whole research aspect to find out which is the best one for you, then you have to figure out if it’s “working&#. But not if you apply systems to your approach.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Webbiquity

APRIL 5, 2010

A detailed 11-step process to optimize press releases for search. Dave Fleet details tactics the PR firms can use to help their clients succeed in social media, from audience research and policy development to influencer outreach and design/creative work. Interactive PR Insights and Tactics. Optimizing A Press Release by PRESSfeed.

PR 100

PR Blogger Outreach Best Practices 100