Webbiquity
MAY 10, 2010
For that reason, your salespeople should take prospects to visit your company’s website at a suitable time in the sales process. The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. Share this on del.icio.us.
Webbiquity
DECEMBER 1, 2010
While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising.
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Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.
Webbiquity
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on Bebo. Share this on Facebook.
Webbiquity
MARCH 9, 2010
Instead, by humanizing your company and giving a glimpse inside, it’s business value lies primarily in lead nurturing—helping move leads through the buying process. While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.
Webbiquity
MARCH 29, 2010
It provides a rich new toolset and set of techniques for carrying out these processes, but the processes themselves are familiar: listening , networking , interacting , information sharing , and promoting. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events.
Online Marketing Institute
NOVEMBER 1, 2010
Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. But these are only a component of our research process and dont necessarily reflect the views of the company. Their activities enrich and inform our products and services.
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