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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Additionally, every one of our posts has a quick link to Delicious, Digg, Reddit and StumbleUpon. But, so are many of our prospects.). It supports SEO.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

While we (or our team) are racing to hit quota against that clock, though, we can save time and maximize our numbers by investing in the right processes, activities, and skills. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

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Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Here is a process to get you started on the right track. You can have the best buying cycle map but if you don’t have content you won’t be able to nurture your prospects correctly. Day 30: Prospect calls up sales (qualified lead!). Before starting with the execution of lead nurturing campaigns, you need to spend time planning.

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Content Marketing Trends and Predictions for 2010

Webbiquity

Prospects, particularly for complex b2b products, don’t care about marketing copy, they care about solving their problems. To compile the ebook, the sponsors asked 38 of the world’s top b2b marketers (and me) to offer insights on key marketing trends and predictions for the coming year. Share this on del.icio.us.

Trends 100
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Web Wise on the Sales Side

Webbiquity

However, while many companies have invested significantly in websites that serve the marketing function of promoting a unique value proposition, many miss the sales side of the equation—that is, proving that messaging to prospective customers. This exercise is best done in a face-to-face sales call. Share this on del.icio.us.

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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Then sales people would contact the prospects and use a “consultative&# sales process. But processes didn’t really change much; marketers still spent a lot of time producing brochures and spec sheets, only now there were more often delivered in PDF form than printed.

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Social Media for Sales

Webbiquity

It may be even more important in sales, as sales professionals deal with prospects as individuals (the level where social media can be most impactful) while marketers still for the most part deal with prospects in groups. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.