Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions! Tweet This!

Social Media 100

Social Media Media PR Digg 100

Writing on the Web

JUNE 30, 2011

After the 7th posting, I wrote an 8th one summarizing the points, and including some additional information about the tools necessary for each step. I also am writing a press release with the 6 steps included. Then I edited each blog post to become a stand-alone article for submission to article directories. Blog this on Blogger.

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Webbiquity

NOVEMBER 29, 2010

Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. It’s a phenomenally time-saving research tool. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

APRIL 13, 2011

Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions.

Rules 100

Rules Content Digg Press 100

Webbiquity

JUNE 8, 2010

Social media is in the press every day. Kim Albee is Founder and President of Genoo, a marketing automation and online marketing tools vendor for small and midsize businesses. The jury is still out on Facebook’s effectiveness for the B2B market. To your Internet Marketing Success! Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. How did we do this before?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Email this to a friend? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Email this to a friend? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g., Dana Larson | Expert Bits.

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

MARCH 18, 2010

There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

AUGUST 9, 2010

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. This category can also include metrics like blog visitors and RSS / email subscribers.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

MARCH 22, 2010

For example, don’t : • Send out an impersonal mass mailing; • Send only a press release, or a release with just a brief introductory note, and expect coverage; • Take a “shotgun&# approach, sending irrelevant announcements to a large number of bloggers; and don’t. Follow your targeted bloggers on Twitter. Post this on Diigo.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

If you forget a keyboard shortcut, just press Shift + ‘ ? Instead star it or email it (yes, you can easily email a feed by pressing ‘ e’ ). Translate Tools. Google Reader provides some awesome keyboard shortcuts which let you save a lot of time while reading feeds. Use the List View. Abhijeet Mukherjee.

Google 100

Google RSS Tips Product 100

Biznology

AUGUST 14, 2012

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — it doesn’t need to: big money doesn’t need digital to do big business — it’s just cream: an additional channel for additional revenue. Just because you’re old-fashioned doesn’t mean it isn’t working.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Buzz Marketing for Technology

JULY 22, 2008

great tool! Diigo: By far the best social bookmarking tool out there! Great tool, I love it. Diigo ~ more than a research tool - a knowledge. Diigo ~ more than a research tool - a knowledge sharing community. Social Marker - Faster BookMarking Tool part 1 of 2. Social Bookmarking 2.0. Views: 31,977.

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

Buzz Marketing for Technology

JUNE 27, 2008

50+ On-demand DNS and network tools. Netpro upgrades management tools at Microsoft TechEd. Windows group management tools on tap. Advertise | Careers | Contact us | Terms of Service/Privacy | Reprints and links | Partnerships | Press room | Subscribe to NW. Special Reports. Partner Sites. Wide-Area Data Svcs.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Biznology

FEBRUARY 5, 2013

Most companies do a pretty good job of posting all their wins, news, press, and announcements onto their site. “Who would want to share my press release to social media?” 4) RSS Subscription — At the very least, your site should have a news section. Sadly, too many of these are static updates. ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JUNE 27, 2008

Teemu Arina - Tools to facilitate informal learning. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. more share options ). fewer share options ). This video will appear on your blog shortly. Thank you for sharing this video! Learning is Power: adults give themselves a second chance. From: janetkbucc.

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate). We could tell he wasnt planning to use the tool. Comments Digg This. Forrester Wave: Service Desk Management Tools, Q2 2008. Keep It Real. He knows everything about the business.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

JUNE 23, 2010

It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof. Digg - Digg is a social news website that allows members to submit and vote for articles. O Opera - Opera is an open-source web browser.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

s a huge and terrifying step to press a button and potentially allow the whole world to read your words. tools by doctors and students [1]. The value will come from tools that boost social capital and enhance serendipity between health professionals and enable us to approach health problems with a network effect multiplier.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. I try to experiment with new tools using my own sites, then apply what I learn to client work. I started experimenting with social bookmarking sites like Digg, del.icio.us You've been a B2B marketer since 1992.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Buzz Marketing for Technology

JUNE 27, 2008

We first gave you a place to show off what you are up to with New With Me, and gave you the tools to find out what places you hang out at. We are taking that last step further and showing you the neighborhoods where your friends hang out, and giving you the tools so you can hook up and hang out there together! Check out Connector.

De-duping 100

De-duping De-duplication Paid Search Agency Work Management 100

Online Marketing Institute

JUNE 30, 2009

There are so many scenarios out there, and so many lead-gen tools available that it should be possible to craft an effective program. We Marcom types exist to make things clear, and to facilitate the implementation of tools. Outsiders can refocus us, bring opportunities into the light, and wake us up. Do what works for you.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

JULY 30, 2009

Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening. RONI: missed opportunity, quite possibly for multiple, ongoing sales.

Social Media 20

Social Media Paid Content ROI Media 20

Online Marketing Institute

NOVEMBER 8, 2010

“In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

MARCH 2, 2009

His tips include using news monitoring tools to react to new developments quickly; taking a stand on a controversial issue within your industry; and creating linkworthy content (glossaries, reviews, advice, tools, assets, news, etc.). Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JANUARY 23, 2009

For example, though I've used many keyword tools and even written about some of the best keyword research tools here and here , I somehow managed to overlook Wordtracker's free keyword suggestion tool , which uses data from Dogpile and Metacrawler to estimate search volume across all search engines. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Convert

MAY 23, 2023

One of the most pressing issues is the phasing out of third-party cookies by more and more browsers, which can lead to skewed A/B test results. A/B testing tools rely on cookies to remember which visitor was bucketed in which variation (control or the treatment), but with cookies no longer available, testers must find new solutions.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Buzz Marketing for Technology

DECEMBER 1, 2010

Most of the time when I am talking with other B2B marketers they seem to be taking classic approach to social media and treating it like just another media channel posting press releases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search. Tweet This!

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Which tools are most important for social media participation, analyzing what’s being said, and separating important substance from the noise? What’s In Your Social Media Toolkit? by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 19, 2011

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

DECEMBER 13, 2010

Press releases very rarely meet that standard. Instead, provide shareable resources: how-to blog posts, online tools, infographics, industry-specific glossaries, useful lists, video—any content that has value and is creative. They will share and amplify your content, if it is interesting and useful. Share this on Bebo.

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Time to Kill the Press Release? I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Sarah Worsham ( @sazbean ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 27, 2010

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Set goals, understanding what social media is good for — and what it isn’t. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Digital B2B Marketing

APRIL 6, 2011

Instead, they will blast press releases. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. And "Amen" to let's stop the press release blasts!

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100