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How PR and Social Media Can Work Together


In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. Digg this! Social media and PR would seem to be natural allies. Tweet This!

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Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Adam Singer summarizes guidance from Meg Walker of PRWeb on how to search optimize press releases. The Top Free Press Release Distribution Sites by ** 5 stars.

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Best Social PR Guides, Tips and Tools of 2010


The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish. Is the Press Release Dead? Digg this! ‘Loser. PR and SEO.

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The Future of Social Media


Johannes Gutenberg , the Mark Zuckerberg of his day, invented his printing press in 1440. Digg this! Social Media Marketing Alexander Graham Bell blogs Facebook future of social media high resolution laser printer invention of the telegraph Johannes Gutenberg Mark Zuckerberg origin of written language photocopier printing press Printware splogs telephone Vocus XeroxTweet This!

Best Web Presence Optimization Guides and Tips of 2010


Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Digg this! Or maybe it just hasn’t caught on. Whatever. Don’t say those words!)  of the past year.

Extra, Extra: To Get More Leads, Harness the Power of the Press Release

Sales Lead Dynamics

Once upon a time a press release was designed solely to get media attention. With online press releases you can certainly reach the media. You can send your press releases to: The Media  – newspapers, magazines, wire services (such as AP), and broadcast outlets. Press release distribution sites, both paid and free services. The media were the messengers. Award.

Don’t They Know Who You Are? Why Reputation Management is Crucial


These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon.

Three Overlooked Ways to Improve SEO Results


But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Finally, use online press release distribution sites to spread your news far and wide. Digg this! Links (external and internal). Share this on Bebo. Post on Google Buzz.

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

That opportunity would not occur with a press release or status update. . 9) New product development — Many companies use blogs as a way to engage customers to solve problems and create new ideas. Digg this!  . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Do your competitors have a blog?

Why You Should Be Happy Before You Blog

Writing on the Web

If you are feeling rushed, anxious, grumpy, angry or pressed to finish something quickly without thinking, stop and don’t write. Digg this! Three Keys to Blogging When you Are Happy. guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write. Who is your audience? How do you want to reach them?

Fulfill your resolution to blog in 11 steps


And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Surely, there are blogs, properties, and platforms that are interesting enough for people to want to pay you to post content, reviews, and press releases on your blog. Finis.

The best online reputation defense is a good offense


The reason you’re so accomplished is because you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Social media’s stupid, right? So, please beware. It’s 2012 not 2006 — olly olly oxen free.

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. Digg this! In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform? So here are some things to consider when choosing a listening platform: What are the goals of the listening platform?

Your corporate website needs to become a trap


Most companies do a pretty good job of posting all their wins, news, press, and announcements onto their site. “Who would want to share my press release to social media?” I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Part 1.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Press. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. more share options. fewer share options. This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close. This video has been added to your favorites. Remove from Favorites. close.

Are You Committing Content and Social Media Sabotage?

Vertical Response

There are also several third-party social sharing widgets and applications you can choose from such as AddThis , ShareThis , or WordPress plugins like Digg Digg. Anywhere you have content (blog posts, email, videos, pictures, case studies, press releases), you should also have social sharing buttons. “Maybe they’re at the top!” ” I thought. Nothing.

3 Tips for Better Blog Writing

Writing on the Web

If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. Digg this! I’m glad to see that there are more agencies focusing on content marketing for small businesses. stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Blogs have to be kept up. We should know. My advice?

[Chart] Can Google’s +1 Catch Up With The Facebook “Like”

It's All About Revenue

While the move got plenty of press, Google has a lot of catching up to do with the Facebook “Like&# , which shows no signs of slowing down. by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like&# to websites, blog posts and more recently. (We wrote about the topic here.). Share email. Facebook. LinkedIn. StumbleUpon. Reddit.

Win a Signed Copy of “Content Rules”!

It's All About Revenue

We’ve authored case studies , press releases and are readying to publish a whitepaper. We’ve even written 28 blog posts on revenue performance and we talk about RPM in virtually every press interview and speaking engagement. by Joe Chernov | Tweet this. We love Content Rules.  You know that by now.  But what we also love is this new category we pioneered: Revenue Performance Management (RPM).  We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. But creating a new category is hard work.  What’s missing? 

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17 Ways to Succeed in Viral Content Marketing


While the image created a stir, the maneuver generated a great deal of positive press for the brand, and a year later, we’re still talking about the campaign. 3. SingleGrain recommends Digg, Reddit, StumbleUpon, YouTube and as top sites for achieving a viral  effect of your content marketing. 7. Every marketer’s dream is to create a piece of viral content. SEOmoz.

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Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?)  And then what is the timing? Digg this! To me this is the story for any content marketer like myself.

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YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Press. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). Add to Favorites.

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Digg this! How can you do that? … … … Okay, now it’s your turn.

5 Big Marketing Lessons From Kickstarter

It's All About Revenue

The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Clearly, crowdfunding can work. Facebook.

Social Media for the Boardroom

Buzz Marketing for Technology

Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions! Digg this! At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Email this to a friend?

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions. Digg this! Writing Great Press Releases: Break 3 Rules, Keep 3. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. 2011). Wonderful.

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FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Most of the time when I am talking with other B2B marketers they seem to be taking classic approach to social media and treating it like just another media channel posting press releases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search. Digg this! Enter Social Customer Support …. Tweet This!

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“Sirius” About Marketing Operations

It's All About Revenue

These days, you’d be hard pressed to walk through the offices of any b2b marketing department without bumping into a marketing operations manager – or team, for that matter. “It has now become a recognized function within an organization that needs to be staffed,” Block says. “It’s been a fairly rapid change.”. by Jesse Noyes | Tweet this. The research bears him out. Will you be there?

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Digg this! You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. This would include eBooks, Research, White papers, etc. would love to know.

Five Audiences for Social Media Marketing


Press releases very rarely meet that standard. Digg this! One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.&#. What kind of content will attract them?

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Press. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). This video has been removed from your favorites. Remove from Favorites. Add to Favorites. Loading.

Build some social media marketing backbone you big wuss


All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. In a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers. Or your village.

Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

Share: Digg. Press Center. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. Conference Video. Reinventing Invention. May 12, 2008. Malcolm Gladwell on the challenge of hiring in the modern world. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Print. Feeds. facebook. Conference Video.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Purchase Tickets Nominate Now Recently Trending Digg Founder “Burned Out,&# May Leave by End of 2010 View Comments The Case For Social Media in Schools View Comments 10 iPhone Apps for the Global Foodie View Comments New Twitter Design Based on the Golden Ratio [IMAGE] View Comments Which Words Does Google Instant Blacklist? New Twitter Rolls Out to More Users, Digg Founder "Burned Out," May Leave. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! How about #bizducks instead?

What PR Pros Can Learn from The Huffington Post

It's All About Revenue

We also needed to give them a reason for them to quote us when the Directive took effect.  To that end, we issued a press release about a new product feature designed specifically to help marketers comply.  by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. Its unreal ability to dominate the search by re-serving the public what it was already discussing allowed HuffPo to exit for a very real $300 million.

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3 Web Tools to Make Money Online

Writing on the Web

There are many others I’ll tell you about soon: iMotionVideo, EasyVideoPlayer, WebinarsAGoGo, Optimize Press. Digg this! I’m curious… what web tools could you absolutely not live without? To make money online , you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn. As I got on the computer this morning, however, I’ve got to say that I couldn’t live without Roboform to keep my passwords easily accessible for various sites. Check it out. Not an affiliate!).

22 Essential Mobile Apps for Your CMO

It's All About Revenue

Trimit : Your CMO’s in-box is full of articles, press releases and papers someone believes are “must read” pieces of content. by Joe Chernov | Tweet this Let’s face it, your CMO is busy, and as marketing becomes increasingly accountable for revenue performance , the workload will only intensify.  When it comes to “managing up,” the challenge you face is not an easy one: How do you get more of your CMO’s attention when the demands on her time are multiplying? The solution: Help your CMO manufacture more time. Content Apps. price tag. for later reading. Available for iOS devices. Facebook.

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3 New Buttons To Make Your Brand More Social

It's All About Revenue

People can view content, press a button to recommend it, and their network of peers will see that approval when searching content online. by Jesse Noyes | Tweet this Call it the week of the button. Thursday is not even wrapped up yet and we’ve already seen a flurry of activity from of some of the biggest brands in social media and search this week. Google , Twitter and Klout all rolled out enhancements designed to make it easier for friends and colleagues to share content with each other.  The result is there are three new buttons you should know about. Google +1. Klout +K. Share email.

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YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

Press. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). This video has been removed from your favorites. Loading.

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Let me know how you do, just press the comment button below and comment… (Or, for all you ‘feelers’ out there, let me know you care!). Digg this! Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? The population is evenly divided between thinkers and feelers. Blog this on Blogger.

Marketers: How To Get Noticed by “Influencers”

It's All About Revenue

The press is always looking for independent experts to give a disinterested perspective in articles. by Joe Chernov | Tweet this The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. This is why Leslie Bradshaw and I tacked this topic in the Social Media ProBook. Be normal.

A Tale of Two Websites: Good/Bad Content

Writing on the Web

You have to grab his attention by speaking to his most pressing and compelling desires. Digg this! How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling. He’s not a psychologist. ’”.

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Content Marketing Tips: Get Your Stories Straight

Writing on the Web

It’s extremely important that you edit your stories, and in many cases, you’ll have to do some rewriting. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Digg this! Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed.

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