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How PR and Social Media Can Work Together


In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. Digg this! Social media and PR would seem to be natural allies. Tweet This!

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Best Social PR Guides, Tips and Tools of 2010


The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&# Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. Digg this!

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Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Adam Singer summarizes guidance from Meg Walker of PRWeb on how to search optimize press releases. The Top Free Press Release Distribution Sites by ** 5 stars.

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The Future of Social Media


Johannes Gutenberg , the Mark Zuckerberg of his day, invented his printing press in 1440. It took a few more years for prices to come down and color to be added, but for the first time—5,990 years after the development of the written word—anyone could publish documents that looked like they came off of a printing press. Digg this! We live in amazing times. Share this on Bebo.

Why You Should Be Happy Before You Blog

Writing on the Web

If you are feeling rushed, anxious, grumpy, angry or pressed to finish something quickly without thinking, stop and don’t write. Digg this! Three Keys to Blogging When you Are Happy. A guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write. Who is your audience? How do you want to reach them?

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

That opportunity would not occur with a press release or status update. . Digg this! . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There better be. This is valuable real estate!

Three Overlooked Ways to Improve SEO Results


But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Finally, use online press release distribution sites to spread your news far and wide. Digg this! Most still focus on the same basic areas: • Keyword research. •

3 Tips for Better Blog Writing

Writing on the Web

If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. Digg this! I’m glad to see that there are more agencies focusing on content marketing for small businesses. I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Blogs have to be kept up. We should know. My advice?

Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s


This time around, the KPIs needed to focus on more than just press coverage. To distribute the videos, Shutterstock partnered with Digg, a news aggregator, and tapped an SEO agency to help drive organic visits. In its first week, prior to the Digg promotion, the video saw over 10,000 views and sparked over 5,000 interactions on Facebook, according to Miah. ”).

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Digg this! I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that? … … … Okay, now it’s your turn.

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions. Digg this! Writing Great Press Releases: Break 3 Rules, Keep 3. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. 2011). Wonderful.

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17 Ways to Succeed in Viral Content Marketing


While the image created a stir, the maneuver generated a great deal of positive press for the brand, and a year later, we’re still talking about the campaign. SingleGrain recommends Digg, Reddit, StumbleUpon, YouTube and Not too long before their Real Beauty Sketches became the most talked-about advertising of 2013, Dove got some negative press for an airbrushed print ad.

Viral 31

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. Digg this! In the last post we covered how to create a Social Media Lead Flow. But what if you don’t have a listening platform? So here are some things to consider when choosing a listening platform: What are the goals of the listening platform?

Are You Committing Content and Social Media Sabotage?

Vertical Response

There are also several third-party social sharing widgets and applications you can choose from such as AddThis , ShareThis , or WordPress plugins like Digg Digg. Anywhere you have content (blog posts, email, videos, pictures, case studies, press releases), you should also have social sharing buttons. “Maybe they’re at the top!” ” I thought. Nothing.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Press. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. more share options. fewer share options. This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close. This video has been added to your favorites. Remove from Favorites. close.

Five Audiences for Social Media Marketing


Press releases very rarely meet that standard. Digg this! One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. C-level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.&#. Think “smart and helpful.&#

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Press. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). Add to Favorites.

[Chart] Can Google’s +1 Catch Up With The Facebook “Like”

It's All About Revenue

While the move got plenty of press, Google has a lot of catching up to do with the Facebook “Like&# , which shows no signs of slowing down. by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like&# to websites, blog posts and more recently. (We We wrote about the topic here.). Google is already seeing healthy growth with 2.6%

3 Web Tools to Make Money Online

Writing on the Web

There are many others I’ll tell you about soon: iMotionVideo, EasyVideoPlayer, WebinarsAGoGo, Optimize Press. Digg this! I’m curious… what web tools could you absolutely not live without? To make money online , you need systems and software helpers. I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn. As I got on the computer this morning, however, I’ve got to say that I couldn’t live without Roboform to keep my passwords easily accessible for various sites. Check it out. Not an affiliate!).

Fulfill your resolution to blog in 11 steps


And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership. Good for you. Blog wasn’t built in a day. Blogger.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Press. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close ). This video has been added to your favorites. close ). This video has been removed from your favorites. Remove from Favorites. Add to Favorites. Loading.

The best online reputation defense is a good offense


The reason you’re so accomplished is because you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Social media’s stupid, right? So, please beware. It’s 2012 not 2006 — olly olly oxen free.

Your corporate website needs to become a trap


Most companies do a pretty good job of posting all their wins, news, press, and announcements onto their site. “Who would want to share my press release to social media?” I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Part 1.

Win a Signed Copy of “Content Rules”!

It's All About Revenue

We’ve authored case studies , press releases and are readying to publish a whitepaper. We’ve even written 28 blog posts on revenue performance and we talk about RPM in virtually every press interview and speaking engagement. by Joe Chernov | Tweet this. We love Content Rules. You know that by now. But what we also love is this new category we pioneered: Revenue Performance Management (RPM). We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. But creating a new category is hard work. Really hard. Free.

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Let me know how you do, just press the comment button below and comment… (Or, for all you ‘feelers’ out there, let me know you care!). Digg this! Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? The population is evenly divided between thinkers and feelers. Blog this on Blogger.

A Tale of Two Websites: Good/Bad Content

Writing on the Web

You have to grab his attention by speaking to his most pressing and compelling desires. Digg this! How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling. He’s not a psychologist. ’”.

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Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Purchase Tickets Nominate Now Recently Trending Digg Founder “Burned Out,&# May Leave by End of 2010 View Comments The Case For Social Media in Schools View Comments 10 iPhone Apps for the Global Foodie View Comments New Twitter Design Based on the Golden Ratio [IMAGE] View Comments Which Words Does Google Instant Blacklist? New Twitter Rolls Out to More Users, Digg Founder "Burned Out," May Leave. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! How about #bizducks instead?

Content Marketing Tips: Get Your Stories Straight

Writing on the Web

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Digg this! Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed. Things happen in threes. People have a hard time accepting the randomness of life. So we make things up. Blog this on Blogger.

Media 36

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Instead, they will blast press releases. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. And "Amen" to let's stop the press release blasts! It was the silence of Twitter. Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Cheers.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. hours to 6.3

77 Blogging Stats to Improve Your Blogging Strategy


41% of consumers press the ‘Like’ button on Facebook for discounts and promotions. At the same time, 15% of users prefer Digg, reddit or Slashdot for such purposes. Still not sure whether your business should be out there blogging? Check out this list of blogging stats we curated for you. Blogging & Lead Generation. Businesses using blogs are known to generate 67% more leads.

Social Media for the Boardroom

Buzz Marketing for Technology

Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions! Digg this! At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Email this to a friend?

5 Big Marketing Lessons From Kickstarter

It's All About Revenue

The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Clearly, crowdfunding can work. Facebook.

Media 43

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. be authentic.

Tips 62

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) Digg this! Which was an interesting statistic no doubt for many of us in business today. Tweet This!

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Most of the time when I am talking with other B2B marketers they seem to be taking classic approach to social media and treating it like just another media channel posting press releases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search. Digg this! Enter Social Customer Support …. Tweet This!

WOM 28

Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

Share: Digg. Press Center. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry. The Talk of The Town. Online Only. Subscribe. About Us. Archive. Store. The New Yorker. Online Only. Conference Video. Reinventing Invention. May 12, 2008. Malcolm Gladwell on the challenge of hiring in the modern world. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Print. E-Mail. Feeds. facebook. View All.