Writing on the Web

JULY 19, 2010

Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Write to teach and persuade. When I teach a simple thing like how to write a blog post, I’ve got slides and paragraphs that go back to the invention of the printing press! We know too much!

Process 100

Process Ning Digg Content 100

Writing on the Web

DECEMBER 13, 2010

On the other hand, they usually don’t like writing. Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. How neat is that? Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Most of them center on writing about how to solve a problem for your readers.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 2, 2010

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? Business persuasion skills, whether for presentations in person or for web pages online, have always centered on problem solving using rationality and logic. When marketers write content, they appeal to the senses and the emotions.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

OCTOBER 20, 2010

Knowing how the brain works will help you write better as well as help you with presentations to influence others. How can you apply the lessons of this story in your own content marketing and blog writing? Learning more about how people make decisions will help you to become better at what you do. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. Blog writing is easy and simple and hard at the same time. Blog writing is easy and simple and hard at the same time. You may be expert in your field, but not so hot at writing. Most people struggle with it. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Webbiquity

SEPTEMBER 20, 2010

It’s always been my practice never to write anything overtly negative on my blog, on the simply philosophy that it never pays to make enemies. If I test a product or service and don’t see value in it, I don’t write about it. But one recent comment presented a quandary. I think honest debate is healthy.

Digg 100

Digg Blogger Buzz Opinions 100

Writing on the Web

OCTOBER 13, 2010

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? This is what you need to do whenever you write any content designed to market your products and services. I hope this is useful to you and you can see how to apply this to your own blog writing and content marketing.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Webbiquity

SEPTEMBER 13, 2010

Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape. No matter what topic you write about, there are other smart, insightful bloggers addressing it as well.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

JULY 14, 2010

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images!

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 3, 2010

54% of people say they struggle to know what to write about. To remedy this, Suzanne and I are going to teach the solutions to #1 and #2: blog writing and SEO workshop in January 2011. Because she does more than just “present information.” Here’s what the survey reveals: 72% struggle with enough time to blog.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

NOVEMBER 16, 2010

Stay tuned for my Brain Shark recording of my presentation in the next week. Online Marketing Online Persuasion Attracting Clients blog content brain science business blogging neuromarketing Writing for the Web. There are other women speaking, and I’m looking forward to learning, as always. Blog this on Blogger.

Media 100

Media Digg Custom Publishing Buzz 100

Webbiquity

OCTOBER 18, 2010

Smart Professionals with Dumb Blogs by Writing on the Web. Patsi Krakoff presents a list of common “dumb&# mistakes made by otherwise smart bloggers (long sentences, overuse of “we,&# vague terms) along with recommendations for writing better posts. New Rule: Size doesn’t matter, the content does.&#. Tweet This!

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

OCTOBER 28, 2010

As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. I suggest a frame work for understanding basic human motivations: the Four Drive Theory, presented by Professors Paul R. We can learn a lot from evolutionary studies. Blog this on Blogger. Email this via Gmail.

Digg 100

Digg Buzz Blogger Google 100

Webbiquity

DECEMBER 6, 2010

bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. The social media release is used for blogger outreach. Since many (most?) Share this on Bebo. Share this on Facebook.

PR 100

PR Social Media Media Blogger 100

Writing on the Web

JUNE 23, 2010

There are a few drawbacks to using WP, if you are using it for product pages, affiliate product landing pages or email squeeze pages: There are too many distractions when headers, navigation menus, and sidebars are present…and you want these elements on most of the pages of your site – just NOT your landing pages! Share this on Bebo.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Weekends are devoted to Blog posts and writing the new book. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Digg Media RSS 100

Writing on the Web

DECEMBER 8, 2010

I love writing about all things blogging and marketing online.That’s what I do here on this blog, WritingontheWeb.com. But it’s difficult for me to shift gears and focus on writing content for executive coaches and management consultants , which is a big part of my business, with a different target audience and different message.

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

Writing on the Web

JULY 2, 2010

But I won’t because it’s unprofessional to just complain, rant or whine without presenting a clear “reason why&# these stories benefit you, the readers. I’d also like to share about the consultant I hired who stood me up for 3 appointments. Personality counts for sure, how much is the question. Share this on Bebo.

Personalization 100

Personalization Ning Business Content 100

Webbiquity

JUNE 30, 2010

It brings life to the writing. It’s also a prerequisite for the persistence needed to keep writing, and making it interesting, long enough for the blog to really start getting traction and succeeding. What separates blogs from other forms of writing (white papers, articles, e-books, etc.) Organized thought. Social skills.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. We’ll use Instant Teleseminars so that you can see and follow her presentation on the web, as well as on the phone. Related posts: 6 Point Outline for Writing Great Sales Copy.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

MAY 17, 2011

ET, I’m hosting a free webinar about YouTube and online video marketing presented by Colin Martin and Marc Bullard, and you can get the info here: [link]. By the way, on Thursday May 19 at 5 p.m. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Facebook 100

Facebook Google Digg Buzz 100

Marketing Insider Group

APRIL 28, 2011

While I do find writing to be therapeutic, I write to share information, add some value, and present my point of view with my audience. I know this from writing great and terrible blog titles. There’s no reason to write it if people don’t see it. See mine here. Audience first. Using keywords helps.

Tips 100

Tips Blogger Business Digg 100

Writing on the Web

APRIL 4, 2011

It is presented in landscape format, making the content more easily digestible. About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. Blog this on Blogger. Subscribe to the comments for this post?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

JANUARY 25, 2010

This post will review recommendations from Rick Burnes, while a follow-up post will present ideas from Chris and Sally. This should be the focal point of social media efforts, but additional avenues for sharing great content include podcasts, videos, photos, presentations, eBooks and even social news releases. Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

FEBRUARY 23, 2010

How can you develop a steady stream of new topic ideas to write about on your blog? If those 58 tips in the post above weren’t enough for you, Kim Roach provides more than a hundred more suggestions for improving your blog, broken into categories like must-have plugins for WordPress, ways to monetize a blog, and writing tips.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Convince & Convert

MARCH 4, 2016

This guide demonstrates the essential steps of infographic marketing, including choosing the right topic, performing the research, writing the content, design, and promotion. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Choose the Right Topic. Repurpose Old Content.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Writing on the Web

AUGUST 3, 2010

The Coaching Electric: Andrea Lee Presents. (Disclosure, this is my affiliate link and I whole-heartedly endorse this program because if you’re a coach, you most likely should be earning more~!). How To Raise Your Coaching Fees With Ease & Feel Great About It! Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Tagging 100

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners. Running low on inspiration? Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Buzz Marketing for Technology

MARCH 2, 2010

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. A recent Cone Inc.’s s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. The other reasons are because they are a group of talented smart people who love their work. I spoke to a group of 50 passionate people, all eager to learn what it takes to create engaging content for their customers. Blog this on Blogger.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Webbiquity

FEBRUARY 2, 2011

Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Christina Pappas presents six ideas for extending the life and value of white paper content such as turning a white paper into a podcast, video, or webinar. 7 “Rs&# for B2B Marketing Content Planning by Customer Think.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 10, 2010

not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. No matter how compellingly your site presents your value proposition, it’s still formal and impersonal. Tweeting content of your own that will interest them (i.e.

Twitter 100

Twitter Business Digg Thought Leadership 100

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

Encouraging our staff to write a blog posts on a industry topics or their individual expertise broadens Marketo’s voice brings about a “humanzing” effect. Working with Top Rank Online Marketing , we developed a “Blogging 101” slide presentation for the first of our social media workshops. Marketo blogging basics.

Marketo 48

Marketo Digg Training Social Media 48

Webbiquity

JANUARY 10, 2010

Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find “super converters&# —combinations of keyword phrases, ad copy, and landing pages that align to produce “enormous profits.&# Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

MLT Creative

JULY 20, 2011

Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. 25 brand building inbound marketing tactics: Write a post on your B2B blog. Bookmark phenomenal content on Delicious, StumbleUpon or Digg. Write a press release.

Ning 40

Ning Ad Building Brand Identity Branding 40