Webbiquity

AUGUST 25, 2010

It also uses the same underlying Browse My Stuff technology , which enables publishers, PR agencies, corporations and other enterprises to efficiently SEO-friendly build branded content aggregation hubs. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. Share this on Bebo. Share this on Mixx.

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Webbiquity

FEBRUARY 8, 2011

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. So what’s next for B2B blogging? What trends are likely to emerge in the coming year?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JANUARY 7, 2011

“Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. The thrust of this brief but enlightening report is that social media is moving from the “what is it and should we do it&# stage to the “how do we integrate social media with operations and do it better&# realm.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. As more PR firms have discovered the value of getting coverage in blogs for their clients, the practice of blogger outreach has spread exponentially and the volume of pitches has exploded. Tags: Interactive PR B.L.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity! Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Amen!). .&# Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. Until fairly recently, keeping track of your organization’s online presence was relatively easy. A simple tool like Google Alerts would pick up most stray citations. Nielsen BuzzMetrics.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Any time there is an online news story or blog post published about your company or product, submit it. Share this on del.icio.us.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Bebo. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

SEPTEMBER 21, 2010

While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. Even many writers of relatively small blogs are now overwhelmed with such pitches. Share this on Bebo. Post on Google Buzz.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

MARCH 23, 2010

105 Twitter Applications for PR Professionals by Everything PR. Here’s Hard Data for Headlines that Spread on Twitter by Copyblogger. Dan Zarrella. 6 Twitter Tips You Should Have Figured Out on Your Own by Tech n’ Marketing. Hillel Fuld. Twitter Tools. Genesis Davies. TwitterAnalyzer. Marc Meyer. ????? Tony Karrer. David Carr.

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

NOVEMBER 29, 2010

It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. I’d really like to contribute, both in terms of content and money. Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). It’s not comfortable. Doesn’t seem natural. We’re much more comfortable doing than selling. Share this on Bebo. Share this on Facebook.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

JUNE 23, 2010

From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Though blogs may also have calls to action, these tend to be more subtle. Share this on Bebo.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

MAY 4, 2010

It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. Politely contact the blog owner, offer to write a guest post on a pertinent topic for the blog, and ask what the requirements are. Use social bookmarking.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

NOVEMBER 23, 2010

Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer. Social media makes marketing more fun. A dialog is more enjoyable and interesting than a monologue. You can’t get that from a print ad. Got your own reasons to be thankful?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

AUGUST 5, 2010

SEO’s Magic Bullet by PR 20/20. Gini Dietrich lays out a six-step, eight-minute process to use social media to promote blog posts. Some of the tools take a bit of time to set up initially, but it’s a quick process from there on out. 7 Days to Turn Your Blog Into a Social Media Hub – Day 1: Defining Your Hub by Danny Brown.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JANUARY 18, 2010

Branding is next extended to the organization’s website and communicated to the media and other key influencers through PR and social media marketing, then to prospects through advertising and promotional activities. Messages must be consistent imbued into the company’s culture. Brad Shorr. My Marketing Book of the Year.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. Guest post by Ken Thoreson, recognized sales management thought leader and managing director of the Acumen Management Group Ltd., Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share it on StumbleUpon.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

APRIL 26, 2010

Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man. It also includes links to additional resources to dig deeper into each area. Well worth a read. Share this on del.icio.us.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Social media marketing activity exploded in 2009, and so did coverage of these practices. Gretel Going. Matt McGee.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

DECEMBER 21, 2010

Traditionally, customer case studies, PR and analyst relations have filled this role. Develop relationships with influencers. Third-party validation has always been more valuable than advertising or other types of self-promotion. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 9, 2010

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

APRIL 10, 2017

Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” ” — PR Daily. Showcase reviews: PR Daily. Google Review Count: 183. Enter a site or blog you like or browse categories to discover relevant content. Pricing: free.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

MAY 30, 2010

Advertising & PR. The LOL Cats Take On The World Of Freelancing by Hi, I’m Grace Smith. Grace Smith imagines the LOL Cats from I Can Has Cheezeburger taking on various types of challenging clients in the world of freelancing. The Publicity Stunt Hall Of Fame by Taylor Herring Public Relations. and Windows 386 are priceless.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Share this on Bebo.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Social Media and the Enterprise Customer – Wired PR by uber.la. But what metrics are really most appropriate for social media measurement? 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

OCTOBER 27, 2010

Social media is more like a PR activity than marketing or advertising. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. So what can B2B marketers do (other than ignoring social media; a perilous option at best) to avoid this harsh fate? Share this on Bebo. Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). What’s a Facebook fan worth? June 30, 2010. Bob Scheier ( @BobScheier ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Range of coverage. Many include at least the most popular blogs as well. Monitoring beyond social media.

Social Media 100

Social Media Marketing Automation Services Tools Media 100