Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). The cost of inbound marketing (PPC, SEO, email, blogs, social media) is significantly less than the cost of traditional outbound marketing. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

DECEMBER 1, 2010

Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? Share this on Bebo. Subscribe to the comments for this post? Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

APRIL 26, 2010

Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. Web Strategy in 2010 by baekdal.com. A thought-provoking post on the true impact (smaller than you may think?)

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

MARCH 8, 2010

Performance-based Pricing for SEO won’t work by Conversation Marketing. List of Free and Paid SEO Tools on the Internet by SEO & PPC Expert UK. SEO Guides, Tips and Tactics. Learn the Basics Before You Try Anything Fancy! by SEO.com. Dan Patterson. SEOmoz’s Biennial Ranking Factors 2009 Released by SEOmoz. Rand Fishkin.

SEO 100

SEO Link Building Adwords Best Practices 100

Webbiquity

SEPTEMBER 23, 2010

Jason Prescott shows how SEO, paid search and social media (including blogging) work together to not only enhance an organization’s web presence but also a lift in click-through rates. Learn How Google Works: in Gory Detail by PPC Blog. ** 5 Stars. How to optimize your site for Google in 2010 by iMedia Connection.

SEO 100

SEO Resources Tips SERP 100

Hubspot

JANUARY 2, 2013

Evaluate what's working, and what's not, so you can spend your time and dollars more wisely? There are sites like StumbleUpon, Digg, Delicious, Squidoo, even HootSuite that might be bucketed under here! Obviously for proper PPC campaign management , you'll also need to be reviewing whether that traffic actually converts , too.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

JUNE 30, 2009

Q: You work at a company that supplies electronics assembly equipment. Many people see blogging as an activity that takes precious time away from their "important" work. Do what works for you. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

JANUARY 23, 2009

Buzz , Digg and Photo.net. "A The book's guidance on pay-per-click (PPC) advertising is, if anything, even more comprehensive than its SEO tutorial. Use social networking to get high-value links by contributing content and tagging links on sites such as relevant industry blogs, YouTube , Facebook , del.icio.us , Yahoo!

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Convince & Convert

SEPTEMBER 21, 2010

Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Keep at it. That is the value to me of Web 2.0

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. I think it works everywhere, in real life or in the internet.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. How to adapt to the evolving search landscape by iMedia Connection. Share this on Bebo.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

MARCH 3, 2011

Writing “web design inspiration can help you stay up to date on current trends, as well as seeing how to structure designs, control color palettes, work with usability, and understand the overall design process,&# Eric Shafer shares a gallery of beautiful and remarkable website designs. 30 Fresh Inspirational Web Designs by CreativeFan.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Convince & Convert

SEPTEMBER 21, 2010

[link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] Most nonprofits that i work with don’t know where to start. ok, I’m over exaggerating a bit.)

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). SEM & SEO & PPC & CTR. Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010. T-Mobile Curates Web Content , June 29, 2010. Self-promotion, Internet style , June 10, 2010. Bob Scheier ( @BobScheier ). Time to Kill the Press Release?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 10, 2010

Social media works. For those new to SEO, Rand Fishkin provides some excellent advice on mistakes to avoid including reciprocal linking (it doesn’t work, and it looks spammy), targeting the same keyword on multiple pages, and not using XML sitemaps. Among his conclusions: more content helps. Blogging helps. Post this on Diigo.

SEO 100

SEO Tips Best Practices PageRank 100

Hubspot

JULY 29, 2018

Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. Digg - Digg is a social news website that allows members to submit and vote for articles. PPC - PPC is an acronym for pay per click.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

NOVEMBER 2, 2010

Weve found that by sharing the experiences of client campaigns across PPC, SEO and news content - and in particular by what has worked and what hasnt - were saving time and money in-house and giving clients a better service. With the new marketing leaders changing direction to what ever had worked well for them in the past.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Obviously these are based around Facebook, but a lot can be transferred to other platforms (especially the email tip, with Twitter and LinkedIn working this way too). 4=wicked smart!

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 62% of respondents said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

APRIL 5, 2010

With this checklist, you can build a compelling landing page - B2B Web Strategy , March 11, 2010 It may be the most critical component of your pay per click (PPC) program. It’s where your visitor decides either that there’s something here worthy of further evaluation …or that she’ll just click on over to YouTube (or somewhere).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Convince & Convert

MARCH 9, 2010

Remember, social media is about meeting your customers in their house, on their terms, and working together. But I think that we must understand that all social media sites do not work for every industry. Creating your presence everywhere doesn't exactly work, it just eats up more energy. Are you ready to look harder?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

B2B Marketing Zone Posts

JANUARY 4, 2011

Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010. 26 Must-Have Negative Keywords for B2B PPC Campaigns - The Point , March 16, 2010. What B2B Readers Want, Circa 2010 - What Works - What Doesn’t , February 2, 2010. B2B Ideas @ Work , November 30, 2010. Digg (785). 2010 (6542).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

FEBRUARY 7, 2012

Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” More specifically, “Twenty-eight percent of CEOs under the age of 40 maintain a work-related blog daily. ” Twitter Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

seo.co

DECEMBER 8, 2020

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Begin by taking some time to look at what’s working for your competitors. UI/UX Design. URL structure. Search functionality.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 26, 2010

How to set up a Facebook fan page that works by Direct Creative Blog. 10 Tips for Advertising on Facebook by PPC Hero. His aside on the Adult Filter in Facebook is NOT safe for work but is quite amusing in a completely inappropriate way. Does Facebook Work? Facebook Marketing Tips and Tactics. Facebook SEO.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100

Convince & Convert

SEPTEMBER 20, 2010

Just yesterday I had a conversation with a fellow writer about slowness and the fact that we really do have a choice in the speed in which we live aspects of our lives, including our work. thoughts from @jaybaer [link] [link] cheryl andonian This speaks to a recent experience I had with a client that I worked with.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159