Webbiquity
JUNE 15, 2010
But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices. Certainly b2b marketers, whose appeal is limited to specific niche markets, have always targeted their messages more carefully than have big consumer brands.
Webbiquity
MAY 4, 2010
Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. These links can help drive direct traffic, increase your blog’s subscribers, and improve the position of your blog in search. Publicize the blog through offline channels. Use Twitter. Use social bookmarking.
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Webbiquity
AUGUST 9, 2010
The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Sentiment: Are the comments, posts etc.
Webbiquity
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
WebMarketCentral
JULY 30, 2009
If your company is actively monitoring social media, and responds to online complaints promptly and positively, such exchanges can actually have a beneficial impact on your brand. Much has been written about the weaknesses of last click attribution. The recent United Airlines breaks guitars incident is one extreme example of this.
Online Marketing Institute
DECEMBER 23, 2010
In short, they’ve positioned themselves as experts in digital marketing and become a valuable resource for their target audience on Facebook. When the Syncapse team went to SXSW this year, we used our Facebook page as a place to re-cap our experience and re-connect with a lot of the people who stopped by our booth at the trade show.
Webbiquity
JANUARY 19, 2011
product photos, diagrams, infographics, trade show pics etc.), Vanessa Newkirk shows how insights gained about your prospective customers and the search keywords they use from social media, SEO and SEM efforts can be applied across all of these online marketing activities to make each one more effective. Share this on Bebo.
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